diff --git a/android/res/xml/prefs_main.xml b/android/res/xml/prefs_main.xml
index b9b33ba98d..08e26e24ac 100644
--- a/android/res/xml/prefs_main.xml
+++ b/android/res/xml/prefs_main.xml
@@ -83,12 +83,9 @@
       android:summary="@string/pref_use_google_play"
       android:defaultValue="true"
       android:order="10"/>
-    <SwitchPreferenceCompat
+    <Preference
       android:key="@string/pref_showcase_switched_on"
-      android:title="@string/showcase_settings_title"
-      android:defaultValue="true"
-      android:switchTextOff=""
-      android:switchTextOn=""
+      android:title="@string/remove_ads"
       android:order="11"/>
     <SwitchPreferenceCompat
       android:key="@string/pref_enable_logging"
diff --git a/android/src/com/mapswithme/maps/purchase/AdsRemovalPurchaseDialog.java b/android/src/com/mapswithme/maps/purchase/AdsRemovalPurchaseDialog.java
index d9faa0305a..9772acba6b 100644
--- a/android/src/com/mapswithme/maps/purchase/AdsRemovalPurchaseDialog.java
+++ b/android/src/com/mapswithme/maps/purchase/AdsRemovalPurchaseDialog.java
@@ -6,6 +6,9 @@ import android.graphics.drawable.Drawable;
 import android.os.Bundle;
 import android.support.annotation.NonNull;
 import android.support.annotation.Nullable;
+import android.support.v4.app.DialogFragment;
+import android.support.v4.app.Fragment;
+import android.support.v4.app.FragmentActivity;
 import android.view.LayoutInflater;
 import android.view.View;
 import android.view.ViewGroup;
@@ -67,6 +70,25 @@ public class AdsRemovalPurchaseDialog extends BaseMwmDialogFragment
   @NonNull
   private CompoundButton mOptionsButton;
 
+  public static void show(@NonNull FragmentActivity context)
+  {
+    DialogFragment fragment = instantiateDialog(context);
+    fragment.show(context.getSupportFragmentManager(), AdsRemovalPurchaseDialog.class.getName());
+  }
+
+  public static void show(@NonNull Fragment parent)
+  {
+    DialogFragment fragment = instantiateDialog(parent.getActivity());
+    fragment.show(parent.getChildFragmentManager(), AdsRemovalPurchaseDialog.class.getName());
+  }
+
+  @NonNull
+  private static DialogFragment instantiateDialog(@NonNull Context context)
+  {
+    String name = AdsRemovalPurchaseDialog.class.getName();
+    return (DialogFragment) Fragment.instantiate(context, name);
+  }
+
   @Override
   public void onCreate(@Nullable Bundle savedInstanceState)
   {
@@ -79,7 +101,10 @@ public class AdsRemovalPurchaseDialog extends BaseMwmDialogFragment
   {
     super.onAttach(context);
     LOGGER.d(TAG, "onAttach");
-    mControllerProvider = (AdsRemovalPurchaseControllerProvider) context;
+    if (context instanceof AdsRemovalPurchaseControllerProvider)
+      mControllerProvider = (AdsRemovalPurchaseControllerProvider) context;
+    if (getParentFragment() instanceof  AdsRemovalPurchaseControllerProvider)
+      mControllerProvider = (AdsRemovalPurchaseControllerProvider) getParentFragment();
     if (context instanceof AdsRemovalActivationCallback)
       mActivationCallbacks.add((AdsRemovalActivationCallback) context);
     if (getParentFragment() instanceof AdsRemovalActivationCallback)
diff --git a/android/src/com/mapswithme/maps/search/SearchCategoriesFragment.java b/android/src/com/mapswithme/maps/search/SearchCategoriesFragment.java
index 648cfc78ed..02dc0c88b5 100644
--- a/android/src/com/mapswithme/maps/search/SearchCategoriesFragment.java
+++ b/android/src/com/mapswithme/maps/search/SearchCategoriesFragment.java
@@ -3,7 +3,6 @@ package com.mapswithme.maps.search;
 import android.os.Bundle;
 import android.support.annotation.NonNull;
 import android.support.annotation.Nullable;
-import android.support.v4.app.Fragment;
 import android.view.View;
 
 import com.mapswithme.maps.R;
@@ -57,10 +56,7 @@ public class SearchCategoriesFragment extends BaseMwmRecyclerFragment<Categories
   @Override
   public void onAdsRemovalSelected()
   {
-    AdsRemovalPurchaseDialog fragment
-        = (AdsRemovalPurchaseDialog) Fragment.instantiate(getActivity(),
-                                                          AdsRemovalPurchaseDialog.class.getName());
-    fragment.show(getChildFragmentManager(), null);
+    AdsRemovalPurchaseDialog.show(this);
   }
 
   private static boolean passCategory(Object listener, String category)
diff --git a/android/src/com/mapswithme/maps/search/SearchFragment.java b/android/src/com/mapswithme/maps/search/SearchFragment.java
index 667d145579..cc26e1a25f 100644
--- a/android/src/com/mapswithme/maps/search/SearchFragment.java
+++ b/android/src/com/mapswithme/maps/search/SearchFragment.java
@@ -344,7 +344,7 @@ public class SearchFragment extends BaseMwmFragment
     mSearchAdapter = new SearchAdapter(this);
     readArguments();
 
-    if (ConnectionState.isWifiConnected() && SharedPropertiesUtils.isShowcaseSwitchedOnLocal())
+    if (ConnectionState.isWifiConnected())
     {
       mAdsLoader = new GoogleAdsLoader(getContext(), ADS_DELAY_MS);
       mAdsLoader.attach(searchAdView ->
diff --git a/android/src/com/mapswithme/maps/settings/SettingsPrefsFragment.java b/android/src/com/mapswithme/maps/settings/SettingsPrefsFragment.java
index 6bfcce7c57..5a254ecc08 100644
--- a/android/src/com/mapswithme/maps/settings/SettingsPrefsFragment.java
+++ b/android/src/com/mapswithme/maps/settings/SettingsPrefsFragment.java
@@ -19,7 +19,9 @@ import android.support.v7.preference.TwoStatePreference;
 import android.text.Spannable;
 import android.text.SpannableString;
 import android.text.style.ForegroundColorSpan;
+import android.view.LayoutInflater;
 import android.view.View;
+import android.view.ViewGroup;
 
 import com.google.android.gms.common.ConnectionResult;
 import com.google.android.gms.common.GoogleApiAvailability;
@@ -32,6 +34,12 @@ import com.mapswithme.maps.downloader.OnmapDownloader;
 import com.mapswithme.maps.editor.ProfileActivity;
 import com.mapswithme.maps.location.LocationHelper;
 import com.mapswithme.maps.location.TrackRecorder;
+import com.mapswithme.maps.purchase.AdsRemovalActivationCallback;
+import com.mapswithme.maps.purchase.AdsRemovalPurchaseControllerProvider;
+import com.mapswithme.maps.purchase.AdsRemovalPurchaseDialog;
+import com.mapswithme.maps.purchase.PurchaseCallback;
+import com.mapswithme.maps.purchase.PurchaseController;
+import com.mapswithme.maps.purchase.PurchaseFactory;
 import com.mapswithme.maps.sound.LanguageData;
 import com.mapswithme.maps.sound.TtsPlayer;
 import com.mapswithme.util.Config;
@@ -42,7 +50,6 @@ import com.mapswithme.util.UiUtils;
 import com.mapswithme.util.concurrency.UiThread;
 import com.mapswithme.util.log.LoggerFactory;
 import com.mapswithme.util.statistics.AlohaHelper;
-import com.mapswithme.util.statistics.MytargetHelper;
 import com.mapswithme.util.statistics.Statistics;
 
 import java.util.HashMap;
@@ -50,6 +57,7 @@ import java.util.List;
 import java.util.Map;
 
 public class SettingsPrefsFragment extends BaseXmlSettingsFragment
+    implements AdsRemovalActivationCallback, AdsRemovalPurchaseControllerProvider
 {
   private static final int REQUEST_INSTALL_DATA = 1;
   private static final String TTS_SCREEN_KEY = MwmApplication.get()
@@ -76,6 +84,8 @@ public class SettingsPrefsFragment extends BaseXmlSettingsFragment
   private final Map<String, LanguageData> mLanguages = new HashMap<>();
   private LanguageData mCurrentLanguage;
   private String mSelectedLanguage;
+  @Nullable
+  private PurchaseController<PurchaseCallback> mAdsRemovalPurchaseController;
 
   private boolean singleStorageOnly()
   {
@@ -281,6 +291,21 @@ public class SettingsPrefsFragment extends BaseXmlSettingsFragment
     return true;
   }
 
+  @Override
+  public View onCreateView(LayoutInflater inflater, ViewGroup container, Bundle savedInstanceState)
+  {
+    mAdsRemovalPurchaseController = PurchaseFactory.createAdsRemovalPurchaseController();
+    mAdsRemovalPurchaseController.initialize(getActivity());
+    return super.onCreateView(inflater, container, savedInstanceState);
+  }
+
+  @Override
+  public void onDestroyView()
+  {
+    mAdsRemovalPurchaseController.destroy();
+    super.onDestroyView();
+  }
+
   @Override
   public void onViewCreated(View view, @Nullable Bundle savedInstanceState)
   {
@@ -363,14 +388,20 @@ public class SettingsPrefsFragment extends BaseXmlSettingsFragment
 
   private void initDisplayShowcasePrefs()
   {
-    if (MytargetHelper.isShowcaseSwitchedOnServer())
-      return;
-
     Preference pref = findPreference(getString(R.string.pref_showcase_switched_on));
     if (pref == null)
       return;
 
-    removePreference(getString(R.string.pref_settings_general), pref);
+    if (Framework.nativeHasActiveRemoveAdsSubscription())
+    {
+      removePreference(getString(R.string.pref_settings_general), pref);
+      return;
+    }
+
+    pref.setOnPreferenceClickListener(preference -> {
+      AdsRemovalPurchaseDialog.show(SettingsPrefsFragment.this);
+      return true;
+    });
   }
 
   private void initLangInfoLink()
@@ -882,4 +913,17 @@ public class SettingsPrefsFragment extends BaseXmlSettingsFragment
     super.onDetach();
     mPathManager.stopExternalStorageWatching();
   }
+
+  @Override
+  public void onAdsRemovalActivation()
+  {
+    initDisplayShowcasePrefs();
+  }
+
+  @Nullable
+  @Override
+  public PurchaseController<PurchaseCallback> getAdsRemovalPurchaseController()
+  {
+    return mAdsRemovalPurchaseController;
+  }
 }
diff --git a/android/src/com/mapswithme/maps/widget/placepage/BannerController.java b/android/src/com/mapswithme/maps/widget/placepage/BannerController.java
index 82e17e9344..209fb8f3d6 100644
--- a/android/src/com/mapswithme/maps/widget/placepage/BannerController.java
+++ b/android/src/com/mapswithme/maps/widget/placepage/BannerController.java
@@ -6,7 +6,6 @@ import android.content.Context;
 import android.content.res.Resources;
 import android.support.annotation.NonNull;
 import android.support.annotation.Nullable;
-import android.support.v4.app.Fragment;
 import android.support.v4.app.FragmentActivity;
 import android.text.TextUtils;
 import android.view.LayoutInflater;
@@ -26,7 +25,6 @@ import com.mapswithme.maps.ads.NativeAdListener;
 import com.mapswithme.maps.purchase.AdsRemovalPurchaseControllerProvider;
 import com.mapswithme.maps.purchase.AdsRemovalPurchaseDialog;
 import com.mapswithme.maps.purchase.PurchaseController;
-import com.mapswithme.util.Config;
 import com.mapswithme.util.ThemeUtils;
 import com.mapswithme.util.UiUtils;
 import com.mapswithme.util.Utils;
@@ -38,7 +36,6 @@ import java.util.Collections;
 import java.util.List;
 
 import static android.view.ViewGroup.LayoutParams.WRAP_CONTENT;
-import static com.mapswithme.util.SharedPropertiesUtils.isShowcaseSwitchedOnLocal;
 import static com.mapswithme.util.statistics.Statistics.EventName.PP_BANNER_CLICK;
 import static com.mapswithme.util.statistics.Statistics.EventName.PP_BANNER_SHOW;
 import static com.mapswithme.util.statistics.Statistics.PP_BANNER_STATE_DETAILS;
@@ -191,9 +188,7 @@ final class BannerController
     int state = mOpened ? PP_BANNER_STATE_DETAILS : PP_BANNER_STATE_PREVIEW;
     Statistics.INSTANCE.trackPPBannerClose(state, isCross);
     FragmentActivity activity = (FragmentActivity) mBannerView.getContext();
-    AdsRemovalPurchaseDialog fragment
-        = (AdsRemovalPurchaseDialog) Fragment.instantiate(activity, AdsRemovalPurchaseDialog.class.getName());
-    fragment.show(activity.getSupportFragmentManager(), null);
+    AdsRemovalPurchaseDialog.show(activity);
   }
 
   private void setErrorStatus(boolean value)
@@ -247,11 +242,8 @@ final class BannerController
     setErrorStatus(false);
 
     mBanners = banners != null ? Collections.unmodifiableList(banners) : null;
-    if (mBanners == null || !isShowcaseSwitchedOnLocal()
-        || Config.getAdForbidden())
-    {
+    if (mBanners == null)
       return;
-    }
 
     UiUtils.show(mContainerView);
     mAdsLoader.loadAd(mContainerView.getContext(), mBanners);
diff --git a/android/src/com/mapswithme/util/Config.java b/android/src/com/mapswithme/util/Config.java
index d45994f782..385aa3c27f 100644
--- a/android/src/com/mapswithme/util/Config.java
+++ b/android/src/com/mapswithme/util/Config.java
@@ -279,16 +279,6 @@ public final class Config
     setBool(KEY_MISC_USE_MOBILE_DATA_ROAMING, ConnectionState.isInRoaming());
   }
 
-  public static boolean getAdForbidden()
-  {
-    return getBool(KEY_MISC_AD_FORBIDDEN, false);
-  }
-
-  public static void setAdForbidden(boolean value)
-  {
-    setBool(KEY_MISC_AD_FORBIDDEN, value);
-  }
-
   public static void setMobileDataTimeStamp(long timestamp)
   {
     setLong(KEY_MISC_USE_MOBILE_DATA_TIMESTAMP, timestamp);
diff --git a/android/src/com/mapswithme/util/SharedPropertiesUtils.java b/android/src/com/mapswithme/util/SharedPropertiesUtils.java
index 5956045250..bc6a656a82 100644
--- a/android/src/com/mapswithme/util/SharedPropertiesUtils.java
+++ b/android/src/com/mapswithme/util/SharedPropertiesUtils.java
@@ -28,12 +28,6 @@ public final class SharedPropertiesUtils
     throw new IllegalStateException("Try instantiate utility class SharedPropertiesUtils");
   }
 
-  public static boolean isShowcaseSwitchedOnLocal()
-  {
-    return PreferenceManager.getDefaultSharedPreferences(MwmApplication.get())
-        .getBoolean(MwmApplication.get().getString(R.string.pref_showcase_switched_on), false);
-  }
-
   public static boolean isStatisticsEnabled()
   {
     return MwmApplication.prefs().getBoolean(KEY_PREF_STATISTICS, true);
diff --git a/android/src/com/mapswithme/util/statistics/MytargetHelper.java b/android/src/com/mapswithme/util/statistics/MytargetHelper.java
index 5ae8af38ba..64d50c2680 100644
--- a/android/src/com/mapswithme/util/statistics/MytargetHelper.java
+++ b/android/src/com/mapswithme/util/statistics/MytargetHelper.java
@@ -19,7 +19,6 @@ import java.net.URL;
 import java.util.List;
 
 import static com.mapswithme.maps.MwmApplication.prefs;
-import static com.mapswithme.util.SharedPropertiesUtils.isShowcaseSwitchedOnLocal;
 
 public final class MytargetHelper
 {
@@ -43,7 +42,7 @@ public final class MytargetHelper
 
   public MytargetHelper(final @NonNull Listener<Void> listener)
   {
-    if (!ConnectionState.isConnected() || !isShowcaseSwitchedOnLocal())
+    if (!ConnectionState.isConnected())
     {
       listener.onNoAds();
       return;