diff --git a/iphone/Maps/main.mm b/iphone/Maps/main.mm
index 2098824d1c..d0f07129c4 100644
--- a/iphone/Maps/main.mm
+++ b/iphone/Maps/main.mm
@@ -1,3 +1,4 @@
+#import <Pushwoosh/PushNotificationManager.h>
 #import "Common.h"
 #import "MapsAppDelegate.h"
 
@@ -16,7 +17,25 @@ int main(int argc, char * argv[])
 #elif OMIM_PRODUCTION
   my::SetLogMessageFn(platform::LogMessageFabric);
 #endif
-  LOG(LINFO, ("maps.me started, detected CPU cores:", GetPlatform().CpuCores()));
+  auto & p = GetPlatform();
+  LOG(LINFO, ("maps.me started, detected CPU cores:", p.CpuCores()));
+
+  p.SetPushWooshSender([](string const & tag, vector<string> const & values) {
+    if (values.empty() || tag.empty())
+      return;
+    PushNotificationManager * pushManager = [PushNotificationManager pushManager];
+    if (values.size() == 1)
+    {
+      [pushManager setTags:@{ @(tag.c_str()) : @(values.front().c_str()) }];
+    }
+    else
+    {
+      NSMutableArray<NSString *> * tags = [@[] mutableCopy];
+      for (auto const & value : values)
+        [tags addObject:@(value.c_str())];
+      [pushManager setTags:@{ @(tag.c_str()) : tags }];
+    }
+  });
 
   int retVal;
   @autoreleasepool
diff --git a/platform/platform.hpp b/platform/platform.hpp
index b654c3e75c..0e1c09f405 100644
--- a/platform/platform.hpp
+++ b/platform/platform.hpp
@@ -54,6 +54,7 @@ public:
   };
 
   using TFilesWithType = vector<pair<string, EFileType>>;
+  using TPushWooshSenderFn = function<void(string const & tag, vector<string> const & values)>;
 
 protected:
   /// Usually read-only directory for application resources
@@ -86,6 +87,9 @@ protected:
   /// Returns last system call error as EError.
   static EError ErrnoToError();
 
+  /// Callback fucntion for setting PushWoosh tags.
+  TPushWooshSenderFn m_pushwooshSender;
+
 public:
   Platform();
 
@@ -224,6 +228,7 @@ public:
 
   void SetupMeasurementSystem() const;
 
+  void SetPushWooshSender(TPushWooshSenderFn const & fn) { m_pushwooshSender = fn; }
   void SendPushWooshTag(string const & tag);
   void SendPushWooshTag(string const & tag, string const & value);
   void SendPushWooshTag(string const & tag, vector<string> const & values);
diff --git a/platform/platform_ios.mm b/platform/platform_ios.mm
index babe36072a..acd3c96b06 100644
--- a/platform/platform_ios.mm
+++ b/platform/platform_ios.mm
@@ -283,7 +283,8 @@ void Platform::SendPushWooshTag(string const & tag, string const & value)
 
 void Platform::SendPushWooshTag(string const & tag, vector<string> const & values)
 {
-  //TODO: implement
+  if (m_pushwooshSender)
+    m_pushwooshSender(tag, values);
 }
 
 ////////////////////////////////////////////////////////////////////////