diff --git a/android/jni/com/mapswithme/maps/Framework.cpp b/android/jni/com/mapswithme/maps/Framework.cpp
index 4a4886822d..46f238c979 100644
--- a/android/jni/com/mapswithme/maps/Framework.cpp
+++ b/android/jni/com/mapswithme/maps/Framework.cpp
@@ -1336,8 +1336,9 @@ JNIEXPORT jobject JNICALL
 Java_com_mapswithme_maps_Framework_nativeDeleteBookmarkFromMapObject(JNIEnv * env, jclass)
 {
   place_page::Info & info = g_framework->GetPlacePageInfo();
-  bookmarks_helper::RemoveBookmark(info.m_bac.m_categoryIndex, info.m_bac.m_bookmarkIndex);
-  info.m_bac = {};
+  auto const & bac = info.GetBookmarkAndCategory();
+  bookmarks_helper::RemoveBookmark(bac.m_categoryIndex, bac.m_bookmarkIndex);
+  info.SetBac({});
   return usermark_helper::CreateMapObject(env, info);
 }
 
@@ -1345,8 +1346,9 @@ JNIEXPORT void JNICALL
 Java_com_mapswithme_maps_Framework_nativeOnBookmarkCategoryChanged(JNIEnv * env, jclass, jint cat, jint bmk)
 {
   place_page::Info & info = g_framework->GetPlacePageInfo();
-  info.m_bac.m_categoryIndex = cat;
-  info.m_bac.m_bookmarkIndex = bmk;
+  ASSERT_GREATER_OR_EQUAL(bmk, 0, ());
+  ASSERT_GREATER_OR_EQUAL(cat, 0, ());
+  info.SetBac({static_cast<size_t>(bmk), static_cast<size_t>(cat)});
 }
 
 JNIEXPORT void JNICALL
diff --git a/android/jni/com/mapswithme/maps/MapManager.cpp b/android/jni/com/mapswithme/maps/MapManager.cpp
index c001e45910..4dd2fea68c 100644
--- a/android/jni/com/mapswithme/maps/MapManager.cpp
+++ b/android/jni/com/mapswithme/maps/MapManager.cpp
@@ -668,7 +668,7 @@ Java_com_mapswithme_maps_downloader_MapManager_nativeEnableDownloadOn3g(JNIEnv *
 JNIEXPORT jstring JNICALL
 Java_com_mapswithme_maps_downloader_MapManager_nativeGetSelectedCountry(JNIEnv * env, jclass clazz)
 {
-  storage::TCountryId const & res = g_framework->GetPlacePageInfo().m_countryId;
+  storage::TCountryId const & res = g_framework->GetPlacePageInfo().GetCountryId();
   return (res == storage::kInvalidCountryId ? nullptr : jni::ToJavaString(env, res));
 }
 
diff --git a/android/jni/com/mapswithme/maps/Sponsored.cpp b/android/jni/com/mapswithme/maps/Sponsored.cpp
index 7efb4a9b5a..11f379845f 100644
--- a/android/jni/com/mapswithme/maps/Sponsored.cpp
+++ b/android/jni/com/mapswithme/maps/Sponsored.cpp
@@ -123,7 +123,7 @@ JNIEXPORT jobject JNICALL Java_com_mapswithme_maps_widget_placepage_Sponsored_na
                         jni::ToJavaString(env, ppInfo.GetSponsoredUrl()),
                         jni::ToJavaString(env, ppInfo.GetSponsoredDescriptionUrl()),
                         jni::ToJavaString(env, ppInfo.GetSponsoredReviewUrl()),
-                        (jint)ppInfo.m_sponsoredType);
+                        (jint)ppInfo.GetSponsoredType());
 }
 
 // static void nativeRequestPrice(String id, String currencyCode);
diff --git a/android/jni/com/mapswithme/maps/UserMarkHelper.cpp b/android/jni/com/mapswithme/maps/UserMarkHelper.cpp
index 3f183c3d7d..792ab19fab 100644
--- a/android/jni/com/mapswithme/maps/UserMarkHelper.cpp
+++ b/android/jni/com/mapswithme/maps/UserMarkHelper.cpp
@@ -85,7 +85,7 @@ jobject CreateMapObject(JNIEnv * env, place_page::Info const & info)
   jni::TScopedLocalRef localAdInfo(env, CreateLocalAdInfo(env, info));
 
   jni::TScopedLocalRef routingPointInfo(env, nullptr);
-  if (info.m_isRoutePoint)
+  if (info.IsRoutePoint())
     routingPointInfo.reset(CreateRoutePointInfo(env, info));
 
   if (info.IsBookmark())
@@ -99,36 +99,32 @@ jobject CreateMapObject(JNIEnv * env, place_page::Info const & info)
     static jmethodID const ctorId =
         jni::GetConstructorID(env, g_bookmarkClazz,
                               "(Ljava/lang/String;JIIILjava/lang/String;Ljava/"
-                              "lang/String;Ljava/lang/String;"
+                              "lang/String;Ljava/lang/String;Ljava/lang/String;"
                               "[Lcom/mapswithme/maps/ads/Banner;[ILjava/lang/String;"
                               "Lcom/mapswithme/maps/ads/LocalAdInfo;"
                               "Lcom/mapswithme/maps/routing/RoutePointInfo;)V");
 
     auto const & bac = info.GetBookmarkAndCategory();
     BookmarkCategory * cat = g_framework->NativeFramework()->GetBmCategory(bac.m_categoryIndex);
-    BookmarkData const & data =
-        static_cast<Bookmark const *>(cat->GetUserMark(bac.m_bookmarkIndex))->GetData();
-
+    BookmarkData const & data = info.GetBookmarkData();
     jni::TScopedLocalRef jMwmName(env, jni::ToJavaString(env, info.GetID().GetMwmName()));
-    jni::TScopedLocalRef jName(env, jni::ToJavaString(env, data.GetName()));
     jni::TScopedLocalRef jTitle(env, jni::ToJavaString(env, info.GetTitle()));
     jni::TScopedLocalRef jSecondaryTitle(env, jni::ToJavaString(env, info.GetSecondaryTitle()));
+    jni::TScopedLocalRef jSubtitle(env, jni::ToJavaString(env, info.GetSubtitle()));
+    jni::TScopedLocalRef jAddress(env, jni::ToJavaString(env, info.GetAddress()));
+
     jni::TScopedLocalRef jBookingSearchUrl(env, jni::ToJavaString(env, info.GetBookingSearchUrl()));
-    jobject mapObject =
-        env->NewObject(g_bookmarkClazz, ctorId, jMwmName.get(), info.GetID().GetMwmVersion(),
-                       info.GetID().m_index, static_cast<jint>(info.m_bac.m_categoryIndex),
-                       static_cast<jint>(info.m_bac.m_bookmarkIndex), jName.get(), jTitle.get(),
-                       jSecondaryTitle.get(), jbanners.get(),
-                       jTaxiTypes.get(), jBookingSearchUrl.get(), localAdInfo.get(), routingPointInfo.get());
+    jobject mapObject = env->NewObject(
+        g_bookmarkClazz, ctorId, jMwmName.get(), info.GetID().GetMwmVersion(), info.GetID().m_index,
+        static_cast<jint>(bac.m_categoryIndex), static_cast<jint>(bac.m_bookmarkIndex),
+        jTitle.get(), jSecondaryTitle.get(), jSubtitle.get(), jAddress.get(), jbanners.get(),
+        jTaxiTypes.get(), jBookingSearchUrl.get(), localAdInfo.get(), routingPointInfo.get());
     if (info.IsFeature())
       InjectMetadata(env, g_mapObjectClazz, mapObject, info.GetMetadata());
     return mapObject;
   }
 
   ms::LatLon const ll = info.GetLatLon();
-  search::AddressInfo const address =
-      g_framework->NativeFramework()->GetAddressInfoAtPoint(info.GetMercator());
-
   // TODO(yunikkk): object can be POI + API + search result + bookmark simultaneously.
   // TODO(yunikkk): Should we pass localized strings here and in other methods as byte arrays?
   if (info.IsMyPosition())
@@ -136,25 +132,24 @@ jobject CreateMapObject(JNIEnv * env, place_page::Info const & info)
     return CreateMapObject(env, info.GetID().GetMwmName(), info.GetID().GetMwmVersion(),
                            info.GetID().m_index, kMyPosition, info.GetTitle(),
                            info.GetSecondaryTitle(), info.GetSubtitle(), ll.lat, ll.lon,
-                           address.FormatAddress(), {}, "", jbanners.get(),
-                           jTaxiTypes.get(), info.GetBookingSearchUrl(), localAdInfo.get(), routingPointInfo.get());
+                           info.GetAddress(), {}, "", jbanners.get(), jTaxiTypes.get(),
+                           info.GetBookingSearchUrl(), localAdInfo.get(), routingPointInfo.get());
   }
 
   if (info.HasApiUrl())
   {
-    return CreateMapObject(env, info.GetID().GetMwmName(), info.GetID().GetMwmVersion(),
-                           info.GetID().m_index, kApiPoint, info.GetTitle(),
-                           info.GetSecondaryTitle(), info.GetSubtitle(), ll.lat, ll.lon,
-                           address.FormatAddress(), info.GetMetadata(), info.GetApiUrl(),
-                           jbanners.get(), jTaxiTypes.get(), info.GetBookingSearchUrl(),
-                           localAdInfo.get(), routingPointInfo.get());
+    return CreateMapObject(
+        env, info.GetID().GetMwmName(), info.GetID().GetMwmVersion(), info.GetID().m_index,
+        kApiPoint, info.GetTitle(), info.GetSecondaryTitle(), info.GetSubtitle(), ll.lat, ll.lon,
+        info.GetAddress(), info.GetMetadata(), info.GetApiUrl(), jbanners.get(), jTaxiTypes.get(),
+        info.GetBookingSearchUrl(), localAdInfo.get(), routingPointInfo.get());
   }
 
-  return CreateMapObject(env, info.GetID().GetMwmName(), info.GetID().GetMwmVersion(),
-                         info.GetID().m_index, kPoi, info.GetTitle(), info.GetSecondaryTitle(),
-                         info.GetSubtitle(), ll.lat, ll.lon, address.FormatAddress(),
-                         info.IsFeature() ? info.GetMetadata() : Metadata(), "", jbanners.get(),
-                         jTaxiTypes.get(), info.GetBookingSearchUrl(), localAdInfo.get(), routingPointInfo.get());
+  return CreateMapObject(
+      env, info.GetID().GetMwmName(), info.GetID().GetMwmVersion(), info.GetID().m_index, kPoi,
+      info.GetTitle(), info.GetSecondaryTitle(), info.GetSubtitle(), ll.lat, ll.lon,
+      info.GetAddress(), info.IsFeature() ? info.GetMetadata() : Metadata(), "", jbanners.get(),
+      jTaxiTypes.get(), info.GetBookingSearchUrl(), localAdInfo.get(), routingPointInfo.get());
 }
 
 jobjectArray ToBannersArray(JNIEnv * env, vector<ads::Banner> const & banners)
@@ -197,7 +192,7 @@ jobject CreateRoutePointInfo(JNIEnv * env, place_page::Info const & info)
 {
   static jclass const clazz = jni::GetGlobalClassRef(env, "com/mapswithme/maps/routing/RoutePointInfo");
   static jmethodID const ctorId = jni::GetConstructorID(env, clazz, "(II)V");
-  int const markType = static_cast<int>(info.m_routeMarkType);
-  return env->NewObject(clazz, ctorId, markType, info.m_intermediateIndex);
+  int const markType = static_cast<int>(info.GetRouteMarkType());
+  return env->NewObject(clazz, ctorId, markType, info.GetIntermediateIndex());
 }
 }  // namespace usermark_helper
diff --git a/android/jni/com/mapswithme/maps/bookmarks/data/Bookmark.cpp b/android/jni/com/mapswithme/maps/bookmarks/data/Bookmark.cpp
index 4663e4bb91..d577efda8a 100644
--- a/android/jni/com/mapswithme/maps/bookmarks/data/Bookmark.cpp
+++ b/android/jni/com/mapswithme/maps/bookmarks/data/Bookmark.cpp
@@ -81,13 +81,4 @@ Java_com_mapswithme_maps_bookmarks_data_Bookmark_nativeEncode2Ge0Url(
 {
   return jni::ToJavaString(env, frm()->CodeGe0url(getBookmark(cat, bmk), addName));
 }
-
-JNIEXPORT jstring JNICALL
-Java_com_mapswithme_maps_bookmarks_data_Bookmark_nativeGetAddress(
-     JNIEnv * env, jobject thiz, jint catId, jlong bmkId)
-{
-  Bookmark const * bmk = getBookmark(catId, bmkId);
-  search::AddressInfo const address = g_framework->NativeFramework()->GetAddressInfoAtPoint(MercatorBounds::FromLatLon(bmk->GetLatLon()));
-  return jni::ToJavaString(env, address.FormatAddress());
-}
 } // extern "C"
diff --git a/android/jni/com/mapswithme/maps/bookmarks/data/BookmarkManager.cpp b/android/jni/com/mapswithme/maps/bookmarks/data/BookmarkManager.cpp
index 71aa94d393..9e3aea88d4 100644
--- a/android/jni/com/mapswithme/maps/bookmarks/data/BookmarkManager.cpp
+++ b/android/jni/com/mapswithme/maps/bookmarks/data/BookmarkManager.cpp
@@ -108,7 +108,7 @@ Java_com_mapswithme_maps_bookmarks_data_BookmarkManager_nativeAddBookmarkToLastE
   size_t const lastEditedCategory = f->LastEditedBMCategory();
   size_t const createdBookmarkIndex = f->AddBookmark(lastEditedCategory, glbPoint, bmkData);
   place_page::Info & info = g_framework->GetPlacePageInfo();
-  info.m_bac = {createdBookmarkIndex, lastEditedCategory};
+  info.SetBac({createdBookmarkIndex, lastEditedCategory});
   return usermark_helper::CreateMapObject(env, info);
 }
 
diff --git a/android/src/com/mapswithme/maps/bookmarks/data/Bookmark.java b/android/src/com/mapswithme/maps/bookmarks/data/Bookmark.java
index 7566c4d581..43d4b1ff2c 100644
--- a/android/src/com/mapswithme/maps/bookmarks/data/Bookmark.java
+++ b/android/src/com/mapswithme/maps/bookmarks/data/Bookmark.java
@@ -5,7 +5,6 @@ import android.os.Parcel;
 import android.support.annotation.IntRange;
 import android.support.annotation.NonNull;
 import android.support.annotation.Nullable;
-import android.text.TextUtils;
 
 import com.mapswithme.maps.Framework;
 import com.mapswithme.maps.ads.Banner;
@@ -23,24 +22,22 @@ public class Bookmark extends MapObject
   private int mBookmarkId;
   private double mMerX;
   private double mMerY;
-  @Nullable
-  private final String mObjectTitle;
 
   public Bookmark(@NonNull String mwmName, long mwmVersion, int featureIndex,
                   @IntRange(from = 0) int categoryId, @IntRange(from = 0) int bookmarkId,
-                  String title, @Nullable String secondaryTitle, @Nullable String objectTitle,
+                  String title, @Nullable String secondaryTitle, @Nullable String subtitle,
+                  @Nullable String address,
                   @Nullable Banner[] banners, @TaxiManager.TaxiType int[] reachableByTaxiTypes,
                   @Nullable String bookingSearchUrl, @Nullable LocalAdInfo localAdInfo,
                   @Nullable RoutePointInfo routePointInfo)
   {
-    super(mwmName, mwmVersion, featureIndex, BOOKMARK, title, secondaryTitle, "", "", 0, 0, "",
+    super(mwmName, mwmVersion, featureIndex, BOOKMARK, title, secondaryTitle, subtitle, address, 0, 0, "",
           banners, reachableByTaxiTypes, bookingSearchUrl, localAdInfo, routePointInfo);
 
     mCategoryId = categoryId;
     mBookmarkId = bookmarkId;
     mIcon = getIconInternal();
     initXY();
-    mObjectTitle = objectTitle;
   }
 
   private void initXY()
@@ -59,7 +56,6 @@ public class Bookmark extends MapObject
     super.writeToParcel(dest, flags);
     dest.writeInt(mCategoryId);
     dest.writeInt(mBookmarkId);
-    dest.writeString(mObjectTitle);
   }
 
   protected Bookmark(@MapObjectType int type, Parcel source)
@@ -69,13 +65,6 @@ public class Bookmark extends MapObject
     mBookmarkId = source.readInt();
     mIcon = getIconInternal();
     initXY();
-    mObjectTitle = source.readString();
-  }
-
-  @Override
-  public String getAddress()
-  {
-    return nativeGetAddress(mCategoryId, mBookmarkId);
   }
 
   @Override
@@ -106,15 +95,6 @@ public class Bookmark extends MapObject
     return MapObject.BOOKMARK;
   }
 
-  @Override
-  public String getSubtitle()
-  {
-    String subtitle = getCategoryName();
-    if (!TextUtils.isEmpty(mObjectTitle) && !mTitle.equals(mObjectTitle))
-      subtitle += " - " + mObjectTitle;
-    return subtitle;
-  }
-
   public String getCategoryName()
   {
     return getCategory().getName();
@@ -144,7 +124,6 @@ public class Bookmark extends MapObject
     {
       nativeSetBookmarkParams(mCategoryId, mBookmarkId, title, icon != null ? icon.getType() : "",
                               description);
-      mTitle = title;
     }
   }
 
@@ -181,8 +160,6 @@ public class Bookmark extends MapObject
 
   private native double nativeGetScale(@IntRange(from = 0) int catId, @IntRange(from = 0) long bookmarkId);
 
-  private native String nativeGetAddress(@IntRange(from = 0) int catId, @IntRange(from = 0) long bookmarkId);
-
   private native String nativeEncode2Ge0Url(@IntRange(from = 0) int catId, @IntRange(from = 0) long bookmarkId, boolean addName);
 
   private native void nativeSetBookmarkParams(@IntRange(from = 0) int catId, @IntRange(from = 0) long bookmarkId, String name, String type, String descr);
diff --git a/android/src/com/mapswithme/maps/bookmarks/data/MapObject.java b/android/src/com/mapswithme/maps/bookmarks/data/MapObject.java
index a42ea92d31..f782414785 100644
--- a/android/src/com/mapswithme/maps/bookmarks/data/MapObject.java
+++ b/android/src/com/mapswithme/maps/bookmarks/data/MapObject.java
@@ -39,7 +39,7 @@ public class MapObject implements Parcelable
   @MapObjectType
   private final int mMapObjectType;
 
-  protected String mTitle;
+  private String mTitle;
   @Nullable
   private String mSecondaryTitle;
   private String mSubtitle;
diff --git a/iphone/Maps/UI/PlacePage/Deprecated/MWMPlacePageEntity.mm b/iphone/Maps/UI/PlacePage/Deprecated/MWMPlacePageEntity.mm
index 298bbac48a..6a724b048a 100644
--- a/iphone/Maps/UI/PlacePage/Deprecated/MWMPlacePageEntity.mm
+++ b/iphone/Maps/UI/PlacePage/Deprecated/MWMPlacePageEntity.mm
@@ -231,12 +231,12 @@ void initFieldsMap()
 
 - (place_page::Info const &)info { return m_info; }
 - (FeatureID const &)featureID { return m_info.GetID(); }
-- (storage::TCountryId const &)countryId { return m_info.m_countryId; }
+- (storage::TCountryId const &)countryId { return m_info.GetCountryId(); }
 - (BOOL)isMyPosition { return m_info.IsMyPosition(); }
 - (BOOL)isBookmark { return m_info.IsBookmark(); }
 - (BOOL)isApi { return m_info.HasApiUrl(); }
-- (BOOL)isBooking { return m_info.m_sponsoredType == place_page::SponsoredType::Booking; }
-- (BOOL)isOpentable { return m_info.m_sponsoredType == place_page::SponsoredType::Opentable; }
+- (BOOL)isBooking { return m_info.GetSponsoredType() == place_page::SponsoredType::Booking; }
+- (BOOL)isOpentable { return m_info.GetSponsoredType() == place_page::SponsoredType::Opentable; }
 - (BOOL)isSponsored { return m_info.IsSponsored(); }
 - (NSString *)sponsoredId
 {
@@ -260,7 +260,7 @@ void initFieldsMap()
 
 #pragma mark - Bookmark editing
 
-- (void)setBac:(BookmarkAndCategory)bac { m_info.m_bac = bac; }
+- (void)setBac:(BookmarkAndCategory)bac { m_info.SetBac(bac); }
 - (BookmarkAndCategory)bac { return m_info.GetBookmarkAndCategory(); }
 - (NSString *)bookmarkCategory
 {
diff --git a/iphone/Maps/UI/PlacePage/MWMPlacePageData.mm b/iphone/Maps/UI/PlacePage/MWMPlacePageData.mm
index 37ff1d8ab9..cebc23c51c 100644
--- a/iphone/Maps/UI/PlacePage/MWMPlacePageData.mm
+++ b/iphone/Maps/UI/PlacePage/MWMPlacePageData.mm
@@ -422,7 +422,7 @@ using namespace place_page;
     }
     category->SaveToKMLFile();
 
-    m_info.m_bac = {};
+    m_info.SetBac({});
     m_sections.erase(remove(m_sections.begin(), m_sections.end(), Sections::Bookmark));
   }
 }
@@ -440,7 +440,7 @@ using namespace place_page;
 
 #pragma mark - Getters
 
-- (storage::TCountryId const &)countryId { return m_info.m_countryId; }
+- (storage::TCountryId const &)countryId { return m_info.GetCountryId(); }
 - (FeatureID const &)featureId { return m_info.GetID(); }
 - (NSString *)title { return @(m_info.GetTitle().c_str()); }
 - (NSString *)subtitle { return @(m_info.GetSubtitle().c_str()); }
@@ -620,34 +620,27 @@ using namespace place_page;
 
 - (NSString *)externalTitle
 {
-  if (m_info.IsBookmark() && m_info.m_bookmarkTitle != m_info.GetTitle())
-    return @(m_info.m_bookmarkTitle.c_str());
-
-  auto const secondaryTitle = m_info.GetSecondaryTitle();
-  if (!secondaryTitle.empty())
-    return @(secondaryTitle.c_str());
-
-  return nil;
+  return m_info.GetSecondaryTitle().empty() ? nil : @(m_info.GetSecondaryTitle().c_str());
 }
 
 - (NSString *)bookmarkColor
 {
-  return m_info.IsBookmark() ? @(m_info.m_bookmarkColorName.c_str()) : nil;
+  return m_info.IsBookmark() ? @(m_info.GetBookmarkData().GetType().c_str()) : nil;
 }
 
 - (NSString *)bookmarkDescription
 {
-  return m_info.IsBookmark() ? @(m_info.m_bookmarkDescription.c_str()) : nil;
+  return m_info.IsBookmark() ? @(m_info.GetBookmarkData().GetDescription().c_str()) : nil;
 }
 
 - (NSString *)bookmarkCategory
 {
-  return m_info.IsBookmark() ? @(m_info.m_bookmarkCategoryName.c_str()) : nil;
+  return m_info.IsBookmark() ? @(m_info.GetBookmarkCategoryName().c_str()) : nil;
 }
 
 - (BookmarkAndCategory)bac;
 {
-  return m_info.IsBookmark() ? m_info.m_bac : BookmarkAndCategory();
+  return m_info.IsBookmark() ? m_info.GetBookmarkAndCategory() : BookmarkAndCategory();
 }
 
 #pragma mark - Local Ads
@@ -677,8 +670,8 @@ using namespace place_page;
 
 #pragma mark - Getters
 
-- (RouteMarkType)routeMarkType { return m_info.m_routeMarkType; }
-- (int8_t)intermediateIndex { return m_info.m_intermediateIndex; }
+- (RouteMarkType)routeMarkType { return m_info.GetRouteMarkType(); }
+- (int8_t)intermediateIndex { return m_info.GetIntermediateIndex(); }
 - (NSString *)address { return @(m_info.GetAddress().c_str()); }
 - (NSString *)apiURL { return @(m_info.GetApiUrl().c_str()); }
 - (std::vector<Sections> const &)sections { return m_sections; }
@@ -722,12 +715,12 @@ using namespace place_page;
 - (NSString *)phoneNumber { return @(m_info.GetPhone().c_str()); }
 - (BOOL)isBookmark { return m_info.IsBookmark(); }
 - (BOOL)isApi { return m_info.HasApiUrl(); }
-- (BOOL)isBooking { return m_info.m_sponsoredType == SponsoredType::Booking; }
-- (BOOL)isOpentable { return m_info.m_sponsoredType == SponsoredType::Opentable; }
-- (BOOL)isViator { return m_info.m_sponsoredType == SponsoredType::Viator; }
+- (BOOL)isBooking { return m_info.GetSponsoredType() == SponsoredType::Booking; }
+- (BOOL)isOpentable { return m_info.GetSponsoredType() == SponsoredType::Opentable; }
+- (BOOL)isViator { return m_info.GetSponsoredType() == SponsoredType::Viator; }
 - (BOOL)isBookingSearch { return !m_info.GetBookingSearchUrl().empty(); }
 - (BOOL)isMyPosition { return m_info.IsMyPosition(); }
-- (BOOL)isHTMLDescription { return strings::IsHTML(m_info.m_bookmarkDescription); }
+- (BOOL)isHTMLDescription { return strings::IsHTML(m_info.GetBookmarkData().GetDescription()); }
 - (BOOL)isRoutePoint { return m_info.IsRoutePoint(); }
 
 #pragma mark - Coordinates
diff --git a/iphone/Maps/UI/PlacePage/PlacePageLayout/Preview/MWMPPPreviewLayoutHelper.mm b/iphone/Maps/UI/PlacePage/PlacePageLayout/Preview/MWMPPPreviewLayoutHelper.mm
index 9bcffff360..3b5f1744a0 100644
--- a/iphone/Maps/UI/PlacePage/PlacePageLayout/Preview/MWMPPPreviewLayoutHelper.mm
+++ b/iphone/Maps/UI/PlacePage/PlacePageLayout/Preview/MWMPPPreviewLayoutHelper.mm
@@ -179,7 +179,7 @@ array<Class, 8> const kPreviewCells = {{[_MWMPPPTitle class], [_MWMPPPExternalTi
   self.lastCellIsBanner = NO;
   self.lastCellIndexPath = [NSIndexPath indexPathForRow:previewRows.size() - 1 inSection:0];
 
-  if (data.isMyPosition)
+  if (data.isMyPosition || previewRows.size() == 1)
   {
     self.distanceRow = 0;
   }
diff --git a/map/framework.cpp b/map/framework.cpp
index 2aa0b71434..f350e08362 100644
--- a/map/framework.cpp
+++ b/map/framework.cpp
@@ -816,15 +816,12 @@ bool Framework::DeleteBmCategory(size_t index)
 
 void Framework::FillBookmarkInfo(Bookmark const & bmk, BookmarkAndCategory const & bac, place_page::Info & info) const
 {
-  FillPointInfo(bmk.GetPivot(), string(), info);
-
-  info.m_bac = bac;
+  info.SetBac(bac);
   BookmarkCategory * cat = GetBmCategory(bac.m_categoryIndex);
-  info.m_bookmarkCategoryName = cat->GetName();
+  info.SetBookmarkCategoryName(cat->GetName());
   BookmarkData const & data = static_cast<Bookmark const *>(cat->GetUserMark(bac.m_bookmarkIndex))->GetData();
-  info.m_bookmarkTitle = data.GetName();
-  info.m_bookmarkColorName = data.GetType();
-  info.m_bookmarkDescription = data.GetDescription();
+  info.SetBookmarkData(data);
+  FillPointInfo(bmk.GetPivot(), {} /* customTitle */, info);
 }
 
 void Framework::FillFeatureInfo(FeatureID const & fid, place_page::Info & info) const
@@ -859,10 +856,13 @@ void Framework::FillFeatureInfo(FeatureID const & fid, place_page::Info & info)
   {
     size_t const level = isState ? 1 : 0;
     TCountriesVec countries;
-    info.m_countryId = m_infoGetter->GetRegionCountryId(info.GetMercator());
-    GetStorage().GetTopmostNodesFor(info.m_countryId, countries, level);
+    TCountryId countryId = m_infoGetter->GetRegionCountryId(info.GetMercator());
+    GetStorage().GetTopmostNodesFor(countryId, countries, level);
     if (countries.size() == 1)
-      info.m_countryId = countries.front();
+      countryId = countries.front();
+
+    info.SetCountryId(countryId);
+    info.SetTopmostCountryIds(countries);
   }
 }
 
@@ -875,8 +875,10 @@ void Framework::FillPointInfo(m2::PointD const & mercator, string const & custom
   }
   else
   {
-    info.m_customName = customTitle.empty() ? m_stringsBundle.GetString("placepage_unknown_place") : customTitle;
-    info.m_canEditOrAdd = CanEditMap();
+    auto const customName =
+        customTitle.empty() ? m_stringsBundle.GetString("placepage_unknown_place") : customTitle;
+    info.SetCustomName(customName);
+    info.SetCanEditOrAdd(CanEditMap());
   }
 
   // This line overwrites mercator center from area feature which can be far away.
@@ -896,81 +898,82 @@ void Framework::FillInfoFromFeatureType(FeatureType const & ft, place_page::Info
   feature::TypesHolder buildingHolder;
   buildingHolder.Assign(classif().GetTypeByPath({"building"}));
 
-  info.SetFromFeatureType(ft);
+  info.SetLocalizedWifiString(m_stringsBundle.GetString("wifi"));
+  info.SetLocalizedRatingString(m_stringsBundle.GetString("place_page_booking_rating"));
 
   if (ftypes::IsAddressObjectChecker::Instance()(ft))
-    info.m_address = GetAddressInfoAtPoint(feature::GetCenter(ft)).FormatHouseAndStreet();
+    info.SetAddress(GetAddressInfoAtPoint(feature::GetCenter(ft)).FormatHouseAndStreet());
+
+  info.SetFromFeatureType(ft);
 
   if (ftypes::IsBookingChecker::Instance()(ft))
   {
     ASSERT(m_bookingApi, ());
-    info.m_sponsoredType = SponsoredType::Booking;
+    info.SetSponsoredType(SponsoredType::Booking);
     auto const & baseUrl = info.GetMetadata().Get(feature::Metadata::FMD_WEBSITE);
     auto const & hotelId = info.GetMetadata().Get(feature::Metadata::FMD_SPONSORED_ID);
-    info.m_sponsoredUrl = m_bookingApi->GetBookHotelUrl(baseUrl);
-    info.m_sponsoredDescriptionUrl = m_bookingApi->GetDescriptionUrl(baseUrl);
-    info.m_sponsoredReviewUrl = m_bookingApi->GetHotelReviewsUrl(hotelId, baseUrl);
+    info.SetSponsoredUrl(m_bookingApi->GetBookHotelUrl(baseUrl));
+    info.SetSponsoredDescriptionUrl(m_bookingApi->GetDescriptionUrl(baseUrl));
+    info.SetSponsoredReviewUrl(m_bookingApi->GetHotelReviewsUrl(hotelId, baseUrl));
   }
   else if (ftypes::IsOpentableChecker::Instance()(ft))
   {
-    info.m_sponsoredType = SponsoredType::Opentable;
+    info.SetSponsoredType(SponsoredType::Opentable);
     auto const & sponsoredId = info.GetMetadata().Get(feature::Metadata::FMD_SPONSORED_ID);
     auto const & url = opentable::Api::GetBookTableUrl(sponsoredId);
-    info.m_sponsoredUrl = url;
-    info.m_sponsoredDescriptionUrl = url;
+    info.SetSponsoredUrl(url);
+    info.SetSponsoredDescriptionUrl(url);
   }
   else if (ftypes::IsViatorChecker::Instance()(ft))
   {
-    info.m_sponsoredType = SponsoredType::Viator;
+    info.SetSponsoredType(SponsoredType::Viator);
     auto const & sponsoredId = info.GetMetadata().Get(feature::Metadata::FMD_SPONSORED_ID);
-    info.m_sponsoredUrl = viator::Api::GetCityUrl(sponsoredId);
-    info.m_isPreviewExtended = true;
+    info.SetSponsoredDescriptionUrl(viator::Api::GetCityUrl(sponsoredId));
   }
   else if (ftypes::IsHotelChecker::Instance()(ft))
   {
-    info.m_bookingSearchUrl = MakeSearchBookingUrl(*m_bookingApi, *m_cityFinder, ft);
-    LOG(LINFO, (info.m_bookingSearchUrl));
+    auto const url = MakeSearchBookingUrl(*m_bookingApi, *m_cityFinder, ft);
+    info.SetBookingSearchUrl(url);
+    LOG(LINFO, (url));
   }
   else if (cian::Api::IsCitySupported(city) &&
            (buildingHolder.Equals({ft}) || ftypes::IsPublicTransportStopChecker::Instance()(ft)))
   {
-    info.m_sponsoredType = SponsoredType::Cian;
-    info.m_isPreviewExtended = true;
+    info.SetSponsoredType(SponsoredType::Cian);
   }
 
   auto const mwmInfo = ft.GetID().m_mwmId.GetInfo();
   bool const isMapVersionEditable = mwmInfo && mwmInfo->m_version.IsEditableMap();
-  info.m_canEditOrAdd = featureStatus != osm::Editor::FeatureStatus::Obsolete && CanEditMap() &&
-                        !info.IsNotEditableSponsored() && isMapVersionEditable;
-
-  info.m_localizedWifiString = m_stringsBundle.GetString("wifi");
-  info.m_localizedRatingString = m_stringsBundle.GetString("place_page_booking_rating");
+  bool const canEditOrAdd = featureStatus != osm::Editor::FeatureStatus::Obsolete && CanEditMap() &&
+                            !info.IsNotEditableSponsored() && isMapVersionEditable;
+  info.SetCanEditOrAdd(canEditOrAdd);
 
   if (m_localAdsManager.IsSupportedType(info.GetTypes()))
   {
-    info.m_localAdsUrl = m_localAdsManager.GetCompanyUrl(ft.GetID());
-    info.m_localAdsStatus = m_localAdsManager.Contains(ft.GetID())
-                                ? place_page::LocalAdsStatus::Customer
-                                : place_page::LocalAdsStatus::Candidate;
+    info.SetLocalAdsUrl(m_localAdsManager.GetCompanyUrl(ft.GetID()));
+    auto const status = m_localAdsManager.Contains(ft.GetID())
+                            ? place_page::LocalAdsStatus::Customer
+                            : place_page::LocalAdsStatus::Candidate;
+    info.SetLocalAdsStatus(status);
   }
   else
   {
-    info.m_localAdsStatus = place_page::LocalAdsStatus::NotAvailable;
+    info.SetLocalAdsStatus(place_page::LocalAdsStatus::NotAvailable);
   }
 
   auto const latlon = MercatorBounds::ToLatLon(feature::GetCenter(ft));
   ASSERT(m_taxiEngine, ());
-  info.m_reachableByProviders = m_taxiEngine->GetProvidersAtPos(latlon);
+  info.SetReachableByTaxiProviders(m_taxiEngine->GetProvidersAtPos(latlon));
 }
 
 void Framework::FillApiMarkInfo(ApiMarkPoint const & api, place_page::Info & info) const
 {
-  FillPointInfo(api.GetPivot(), "", info);
+  FillPointInfo(api.GetPivot(), {} /* customTitle */, info);
   string const & name = api.GetName();
   if (!name.empty())
-    info.m_customName = name;
-  info.m_apiId = api.GetID();
-  info.m_apiUrl = GenerateApiBackUrl(api);
+    info.SetCustomName(name);
+  info.SetApiId(api.GetID());
+  info.SetApiUrl(GenerateApiBackUrl(api));
 }
 
 void Framework::FillSearchResultInfo(SearchMarkPoint const & smp, place_page::Info & info) const
@@ -986,25 +989,25 @@ void Framework::FillMyPositionInfo(place_page::Info & info, m2::PointD const & p
   double lat, lon;
   VERIFY(GetCurrentPosition(lat, lon), ());
   info.SetMercator(MercatorBounds::FromLatLon(lat, lon));
-  info.m_isMyPosition = true;
-  info.m_customName = m_stringsBundle.GetString("my_position");
+  info.SetIsMyPosition();
+  info.SetCustomName(m_stringsBundle.GetString("my_position"));
 
   UserMark const * mark = FindUserMarkInTapPosition(pt);
   if (mark != nullptr && mark->GetMarkType() == UserMark::Type::ROUTING)
   {
     RouteMarkPoint const * routingMark = static_cast<RouteMarkPoint const *>(mark);
-    info.m_isRoutePoint = true;
-    info.m_routeMarkType = routingMark->GetRoutePointType();
-    info.m_intermediateIndex = routingMark->GetIntermediateIndex();
+    info.SetIsRoutePoint();
+    info.SetRouteMarkType(routingMark->GetRoutePointType());
+    info.SetIntermediateIndex(routingMark->GetIntermediateIndex());
   }
 }
 
 void Framework::FillRouteMarkInfo(RouteMarkPoint const & rmp, place_page::Info & info) const
 {
-  FillPointInfo(rmp.GetPivot(), "", info);
-  info.m_isRoutePoint = true;
-  info.m_routeMarkType = rmp.GetRoutePointType();
-  info.m_intermediateIndex = rmp.GetIntermediateIndex();
+  FillPointInfo(rmp.GetPivot(), {} /* customTitle */, info);
+  info.SetIsRoutePoint();
+  info.SetRouteMarkType(rmp.GetRoutePointType());
+  info.SetIntermediateIndex(rmp.GetIntermediateIndex());
 }
 
 void Framework::ShowBookmark(BookmarkAndCategory const & bnc)
@@ -2361,8 +2364,12 @@ void Framework::UpdatePlacePageInfoForCurrentSelection()
   place_page::Info info;
 
   df::SelectionShape::ESelectedObject const obj = OnTapEventImpl(*m_lastTapEvent, info);
-  info.m_countryId = m_infoGetter->GetRegionCountryId(info.GetMercator());
-  GetStorage().GetTopmostNodesFor(info.m_countryId, info.m_topmostCountryIds);
+  TCountryId const countryId = m_infoGetter->GetRegionCountryId(info.GetMercator());
+  TCountriesVec countries;
+  GetStorage().GetTopmostNodesFor(countryId, countries);
+
+  info.SetCountryId(countryId);
+  info.SetTopmostCountryIds(countries);
   if (obj != df::SelectionShape::OBJECT_EMPTY)
     ActivateMapSelection(false, obj, info);
 }
@@ -2409,13 +2416,16 @@ void Framework::OnTapEvent(TapEvent const & tapEvent)
       // Older version of statistics used "$GetUserMark" event.
       alohalytics::Stats::Instance().LogEvent("$SelectMapObject", kv, alohalytics::Location::FromLatLon(ll.lat, ll.lon));
 
-      if (info.m_sponsoredType == SponsoredType::Booking)
+      if (info.GetSponsoredType() == SponsoredType::Booking)
         GetPlatform().GetMarketingService().SendMarketingEvent(marketing::kPlacepageHotelBook, {{"provider", "booking.com"}});
     }
 
-    if (info.m_countryId.empty())
-      info.m_countryId = m_infoGetter->GetRegionCountryId(info.GetMercator());
-    GetStorage().GetTopmostNodesFor(info.m_countryId, info.m_topmostCountryIds);
+    if (info.GetCountryId().empty())
+      info.SetCountryId(m_infoGetter->GetRegionCountryId(info.GetMercator()));
+
+    TCountriesVec countries;
+    GetStorage().GetTopmostNodesFor(info.GetCountryId(), countries);
+    info.SetTopmostCountryIds(countries);
 
     ActivateMapSelection(true, selection, info);
   }
@@ -2479,7 +2489,7 @@ df::SelectionShape::ESelectedObject Framework::OnTapEventImpl(TapEvent const & t
     return df::SelectionShape::OBJECT_MY_POSITION;
   }
 
-  outInfo.m_adsEngine = m_adsEngine.get();
+  outInfo.SetAdsEngine(m_adsEngine.get());
 
   UserMark const * mark = FindUserMarkInTapPosition(pxPoint2d);
   if (mark)
@@ -2517,7 +2527,7 @@ df::SelectionShape::ESelectedObject Framework::OnTapEventImpl(TapEvent const & t
   }
   else if (tapInfo.m_isLong || tapEvent.m_source == TapEvent::Source::Search)
   {
-    FillPointInfo(m_currentModelView.PtoG(pxPoint2d), "", outInfo);
+    FillPointInfo(m_currentModelView.PtoG(pxPoint2d), {} /* customTitle */, outInfo);
     showMapSelection = true;
   }
 
diff --git a/map/place_page_info.cpp b/map/place_page_info.cpp
index 7005266697..dbb5388cd1 100644
--- a/map/place_page_info.cpp
+++ b/map/place_page_info.cpp
@@ -20,20 +20,135 @@ char const * const Info::kEmptyRatingSymbol = "-";
 char const * const Info::kPricingSymbol = "$";
 char const * const kWheelchairSymbol = u8"\u267F";
 
-bool Info::IsFeature() const { return m_featureID.IsValid(); }
-bool Info::IsBookmark() const { return m_bac.IsValid(); }
-bool Info::IsMyPosition() const { return m_isMyPosition; }
-bool Info::IsRoutePoint() const { return m_isRoutePoint; }
-bool Info::IsSponsored() const { return m_sponsoredType != SponsoredType::None; }
-bool Info::IsNotEditableSponsored() const { return m_sponsoredType == SponsoredType::Booking; }
-
 bool Info::ShouldShowAddPlace() const
 {
   auto const isPointOrBuilding = IsPointType() || IsBuilding();
   return m_canEditOrAdd && !(IsFeature() && isPointOrBuilding);
 }
 
-bool Info::ShouldShowAddBusiness() const { return m_canEditOrAdd && IsBuilding(); }
+void Info::SetFromFeatureType(FeatureType const & ft)
+{
+  MapObject::SetFromFeatureType(ft);
+  std::string primaryName;
+  std::string secondaryName;
+  GetPrefferedNames(primaryName, secondaryName);
+  if (IsBookmark())
+  {
+    m_uiTitle = m_bookmarkData.GetName();
+
+    std::string secondary;
+    if (m_customName.empty())
+      secondary = primaryName.empty() ? secondaryName : primaryName;
+    else
+      secondary = m_customName;
+
+    if (m_uiTitle != secondary)
+      m_uiSecondaryTitle = secondary;
+
+    m_uiSubtitle = FormatSubtitle(true /* withType */);
+    m_uiAddress = m_address;
+  }
+  else if (!primaryName.empty())
+  {
+    m_uiTitle = primaryName;
+    m_uiSecondaryTitle = secondaryName;
+    m_uiSubtitle = FormatSubtitle(true /* withType */);
+    m_uiAddress = m_address;
+  }
+  else if (!secondaryName.empty())
+  {
+    m_uiTitle = secondaryName;
+    m_uiSubtitle = FormatSubtitle(true /* withType */);
+    m_uiAddress = m_address;
+  }
+  else if (IsBuilding())
+  {
+    bool const isAddressEmpty = m_address.empty();
+    m_uiTitle = isAddressEmpty ? GetLocalizedType() : m_address;
+    m_uiSubtitle = FormatSubtitle(!isAddressEmpty /* withType */);
+  }
+  else
+  {
+    m_uiTitle = GetLocalizedType();
+    m_uiSubtitle = FormatSubtitle(false /* withType */);
+    m_uiAddress = m_address;
+  }
+}
+
+string Info::FormatSubtitle(bool withType) const
+{
+  std::vector<std::string> subtitle;
+
+  if (IsBookmark())
+    subtitle.push_back(m_bookmarkCategoryName);
+
+  if (withType)
+    subtitle.push_back(GetLocalizedType());
+  // Flats.
+  string const flats = GetFlats();
+  if (!flats.empty())
+    subtitle.push_back(flats);
+
+  // Cuisines.
+  for (string const & cuisine : GetLocalizedCuisines())
+    subtitle.push_back(cuisine);
+
+  // Stars.
+  string const stars = FormatStars();
+  if (!stars.empty())
+    subtitle.push_back(stars);
+
+  // Operator.
+  string const op = GetOperator();
+  if (!op.empty())
+    subtitle.push_back(op);
+
+  // Elevation.
+  string const eleStr = GetElevationFormatted();
+  if (!eleStr.empty())
+    subtitle.push_back(kMountainSymbol + eleStr);
+  if (HasWifi())
+    subtitle.push_back(m_localizedWifiString);
+
+  // Wheelchair
+  if (GetWheelchairType() == ftraits::WheelchairAvailability::Yes)
+    subtitle.push_back(kWheelchairSymbol);
+
+  return strings::JoinStrings(subtitle, kSubtitleSeparator);
+}
+
+void Info::GetPrefferedNames(std::string & primaryName, std::string & secondaryName) const
+{
+  auto const mwmInfo = GetID().m_mwmId.GetInfo();
+  if (mwmInfo)
+  {
+    auto const deviceLang = StringUtf8Multilang::GetLangIndex(languages::GetCurrentNorm());
+    feature::GetPreferredNames(mwmInfo->GetRegionData(), m_name, deviceLang,
+                               true /* allowTranslit */, primaryName, secondaryName);
+  }
+}
+
+void Info::SetCustomName(std::string const & name)
+{
+  if (IsBookmark())
+  {
+    m_uiTitle = GetBookmarkData().GetName();
+    m_uiSubtitle = m_bookmarkCategoryName;
+  }
+  else
+  {
+    m_uiTitle = name;
+  }
+
+  m_customName = name;
+}
+
+void Info::SetBac(BookmarkAndCategory const & bac)
+{
+  m_bac = bac;
+  if (!bac.IsValid())
+    m_uiSubtitle = FormatSubtitle(true /* withType */);
+}
 
 bool Info::ShouldShowEditPlace() const
 {
@@ -42,13 +157,6 @@ bool Info::ShouldShowEditPlace() const
          !IsMyPosition() && IsFeature();
 }
 
-bool Info::ShouldShowUGC() const { return ftraits::UGC::IsUGCAvailable(m_types); }
-bool Info::ShouldShowUGCRating() const { return ftraits::UGC::IsRatingAvailable(m_types); }
-bool Info::ShouldShowUGCReviews() const { return ftraits::UGC::IsReviewsAvailable(m_types); }
-bool Info::ShouldShowUGCDetails() const { return ftraits::UGC::IsDetailsAvailable(m_types); }
-bool Info::HasApiUrl() const { return !m_apiUrl.empty(); }
-bool Info::HasWifi() const { return GetInternet() == osm::Internet::Wlan; }
-
 string Info::FormatNewBookmarkName() const
 {
   string const title = GetTitle();
@@ -57,88 +165,6 @@ string Info::FormatNewBookmarkName() const
   return title;
 }
 
-string Info::GetTitle() const
-{
-  if (!m_customName.empty())
-    return m_customName;
-
-  auto const mwmInfo = GetID().m_mwmId.GetInfo();
-
-  string primaryName;
-  if (mwmInfo)
-  {
-    auto const deviceLang = StringUtf8Multilang::GetLangIndex(languages::GetCurrentNorm());
-    string secondaryName;
-    feature::GetPreferredNames(mwmInfo->GetRegionData(), m_name, deviceLang, true /* allowTranslit */, primaryName, secondaryName);
-  }
-  return primaryName;
-}
-
-string Info::GetSecondaryTitle() const
-{
-  auto const mwmInfo = GetID().m_mwmId.GetInfo();
-
-  string secondaryName;
-  if (mwmInfo)
-  {
-    auto const deviceLang = StringUtf8Multilang::GetLangIndex(languages::GetCurrentNorm());
-    string primaryName;
-    feature::GetPreferredNames(mwmInfo->GetRegionData(), m_name, deviceLang, true /* allowTranslit */, primaryName, secondaryName);
-  }
-  return secondaryName;
-}
-
-string Info::GetSubtitle() const
-{
-  if (!IsFeature())
-  {
-    if (IsBookmark())
-      return m_bookmarkCategoryName;
-    return {};
-  }
-
-  vector<string> values;
-
-  // Bookmark category.
-  if (IsBookmark())
-    values.push_back(m_bookmarkCategoryName);
-
-  // Type.
-  values.push_back(GetLocalizedType());
-
-  // Flats.
-  string const flats = GetFlats();
-  if (!flats.empty())
-    values.push_back(flats);
-
-  // Cuisines.
-  for (string const & cuisine : GetLocalizedCuisines())
-    values.push_back(cuisine);
-
-  // Stars.
-  string const stars = FormatStars();
-  if (!stars.empty())
-    values.push_back(stars);
-
-  // Operator.
-  string const op = GetOperator();
-  if (!op.empty())
-    values.push_back(op);
-
-  // Elevation.
-  string const eleStr = GetElevationFormatted();
-  if (!eleStr.empty())
-    values.push_back(kMountainSymbol + eleStr);
-  if (HasWifi())
-    values.push_back(m_localizedWifiString);
-
-  // Wheelchair
-  if (GetWheelchairType() == ftraits::WheelchairAvailability::Yes)
-    values.push_back(kWheelchairSymbol);
-
-  return strings::JoinStrings(values, kSubtitleSeparator);
-}
-
 string Info::FormatStars() const
 {
   string stars;
@@ -154,14 +180,6 @@ string Info::GetFormattedCoordinate(bool isDMS) const
                : measurement_utils::FormatLatLonAsDMS(ll.lat, ll.lon, 2);
 }
 
-string Info::GetCustomName() const { return m_customName; }
-BookmarkAndCategory Info::GetBookmarkAndCategory() const { return m_bac; }
-string Info::GetBookmarkCategoryName() const { return m_bookmarkCategoryName; }
-string const & Info::GetApiUrl() const { return m_apiUrl; }
-string const & Info::GetSponsoredUrl() const { return m_sponsoredUrl; }
-string const & Info::GetSponsoredDescriptionUrl() const { return m_sponsoredDescriptionUrl; }
-string const & Info::GetSponsoredReviewUrl() const { return m_sponsoredReviewUrl; }
-
 string Info::GetRatingFormatted() const
 {
   if (!IsSponsored())
@@ -218,16 +236,4 @@ vector<ads::Banner> Info::GetBanners() const
 
   return m_adsEngine->GetBanners(m_types, m_topmostCountryIds, languages::GetCurrentNorm());
 }
-
-std::vector<taxi::Provider::Type> const & Info::ReachableByTaxiProviders() const
-{
-  return m_reachableByProviders;
-}
-
-void Info::SetMercator(m2::PointD const & mercator) { m_mercator = mercator; }
-vector<string> Info::GetRawTypes() const { return m_types.ToObjectNames(); }
-string const & Info::GetBookingSearchUrl() const { return m_bookingSearchUrl; }
-LocalAdsStatus Info::GetLocalAdsStatus() const { return m_localAdsStatus; }
-string const & Info::GetLocalAdsUrl() const { return m_localAdsUrl; }
-bool Info::IsPreviewExtended() const { return m_isPreviewExtended; }
 }  // namespace place_page
diff --git a/map/place_page_info.hpp b/map/place_page_info.hpp
index b320fcbe9c..9f0e9d3d41 100644
--- a/map/place_page_info.hpp
+++ b/map/place_page_info.hpp
@@ -16,9 +16,9 @@
 #include "geometry/mercator.hpp"
 #include "geometry/point2d.hpp"
 
-#include "std/string.hpp"
-#include "std/unique_ptr.hpp"
-#include "std/vector.hpp"
+#include <memory>
+#include <string>
+#include <vector>
 
 namespace ads
 {
@@ -54,135 +54,190 @@ public:
   static char const * const kEmptyRatingSymbol;
   static char const * const kPricingSymbol;
 
-  bool IsFeature() const;
-  bool IsBookmark() const;
-  bool IsMyPosition() const;
-  bool IsSponsored() const;
-  bool IsNotEditableSponsored() const;
-  bool IsRoutePoint() const;
+  /// Place traits
+  bool IsFeature() const { return m_featureID.IsValid(); }
+  bool IsBookmark() const { return m_bac.IsValid(); }
+  bool IsMyPosition() const { return m_isMyPosition; }
+  bool IsRoutePoint() const { return m_isRoutePoint; }
 
+  /// Edit and add
   bool ShouldShowAddPlace() const;
-  bool ShouldShowAddBusiness() const;
+  bool ShouldShowAddBusiness() const { return m_canEditOrAdd && IsBuilding(); }
   bool ShouldShowEditPlace() const;
 
-  bool ShouldShowUGC() const;
-  bool ShouldShowUGCRating() const;
-  bool ShouldShowUGCReviews() const;
-  bool ShouldShowUGCDetails() const;
+  /// UGC
+  bool ShouldShowUGC() const { return ftraits::UGC::IsUGCAvailable(m_types); }
+  bool ShouldShowUGCRating() const { return ftraits::UGC::IsRatingAvailable(m_types); }
+  bool ShouldShowUGCReviews() const { return ftraits::UGC::IsReviewsAvailable(m_types); }
+  bool ShouldShowUGCDetails() const { return ftraits::UGC::IsDetailsAvailable(m_types); }
 
   /// @returns true if Back API button should be displayed.
-  bool HasApiUrl() const;
-
+  bool HasApiUrl() const { return !m_apiUrl.empty(); }
   /// TODO: Support all possible Internet types in UI. @See MapObject::GetInternet().
-  bool HasWifi() const;
-
-  string GetAddress() const { return m_address; }
-
+  bool HasWifi() const { return GetInternet() == osm::Internet::Wlan; }
   /// Should be used by UI code to generate cool name for new bookmarks.
   // TODO: Tune new bookmark name. May be add address or some other data.
-  string FormatNewBookmarkName() const;
+  std::string FormatNewBookmarkName() const;
 
-  /// Convenient wrapper for feature's name and custom name.
-  string GetTitle() const;
+  /// For showing in UI
+  std::string const & GetTitle() const { return m_uiTitle; };
   /// Convenient wrapper for secondary feature name.
-  string GetSecondaryTitle() const;
+  std::string const & GetSecondaryTitle() const { return m_uiSecondaryTitle; };
   /// Convenient wrapper for type, cuisines, elevation, stars, wifi etc.
-  string GetSubtitle() const;
-  /// @returns empty string or GetStars() count of ★ symbol.
-  string FormatStars() const;
-
+  std::string const & GetSubtitle() const { return m_uiSubtitle; };
+  std::string const & GetAddress() const { return m_uiAddress; }
   /// @returns coordinate in DMS format if isDMS is true
-  string GetFormattedCoordinate(bool isDMS) const;
-
-  string GetCustomName() const;
-  BookmarkAndCategory GetBookmarkAndCategory() const;
-  string GetBookmarkCategoryName() const;
-  string const & GetApiUrl() const;
-
-  string const & GetSponsoredUrl() const;
-  string const & GetSponsoredDescriptionUrl() const;
-  string const & GetSponsoredReviewUrl() const;
-
+  std::string GetFormattedCoordinate(bool isDMS) const;
   /// @returns formatted rating string for booking object, or empty if it isn't booking object
-  string GetRatingFormatted() const;
-  /// @returns string with |kPricingSymbol| signs or empty string if it isn't booking object
-  string GetApproximatePricing() const;
+  std::string GetRatingFormatted() const;
+  /// @returns string with |kPricingSymbol| signs or empty std::string if it isn't booking object
+  std::string GetApproximatePricing() const;
 
+  /// UI setters
+  void SetCustomName(std::string const & name);
+  void SetAddress(std::string const & address) { m_address = address; }
+  void SetIsMyPosition() { m_isMyPosition = true; }
+  void SetCanEditOrAdd(bool canEditOrAdd) { m_canEditOrAdd = canEditOrAdd; }
+  void SetLocalizedWifiString(std::string const & str) { m_localizedWifiString = str; }
+  void SetLocalizedRatingString(std::string const & str) { m_localizedRatingString = str; }
+
+  /// Bookmark
+  BookmarkAndCategory const & GetBookmarkAndCategory() const { return m_bac; }
+  std::string const & GetBookmarkCategoryName() const { return m_bookmarkCategoryName; }
+  void SetBac(BookmarkAndCategory const & bac);
+  void SetBookmarkCategoryName(std::string const & name) { m_bookmarkCategoryName = name; }
+  void SetBookmarkData(BookmarkData const & data) { m_bookmarkData = data; }
+  BookmarkData const & GetBookmarkData() const { return m_bookmarkData; }
+
+  /// Api
+  void SetApiId(std::string const & apiId) { m_apiId = apiId; }
+  void SetApiUrl(std::string const & url) { m_apiUrl = url; }
+  std::string const & GetApiUrl() const { return m_apiUrl; }
+
+  /// Sponsored
+  bool IsSponsored() const { return m_sponsoredType != SponsoredType::None; }
+  bool IsNotEditableSponsored() const { return m_sponsoredType == SponsoredType::Booking; }
+  void SetBookingSearchUrl(std::string const & url) { m_bookingSearchUrl = url; }
+  std::string const & GetBookingSearchUrl() const { return m_bookingSearchUrl; }
+  void SetSponsoredUrl(std::string const & url) { m_sponsoredUrl = url; }
+  std::string const & GetSponsoredUrl() const { return m_sponsoredUrl; }
+  void SetSponsoredDescriptionUrl(std::string const & url) { m_sponsoredDescriptionUrl = url; }
+  std::string const & GetSponsoredDescriptionUrl() const { return m_sponsoredDescriptionUrl; }
+  void SetSponsoredReviewUrl(std::string const & url) { m_sponsoredReviewUrl = url; }
+  std::string const & GetSponsoredReviewUrl() const { return m_sponsoredReviewUrl; }
+  void SetSponsoredType(SponsoredType type) { m_sponsoredType = type; }
+  SponsoredType GetSponsoredType() const { return m_sponsoredType; }
+
+  /// Banner
   bool HasBanner() const;
-  vector<ads::Banner> GetBanners() const;
+  std::vector<ads::Banner> GetBanners() const;
 
-  std::vector<taxi::Provider::Type> const & ReachableByTaxiProviders() const;
+  /// Taxi
+  void SetReachableByTaxiProviders(std::vector<taxi::Provider::Type> const & providers)
+  {
+    m_reachableByProviders = providers;
+  }
 
-  void SetMercator(m2::PointD const & mercator);
+  std::vector<taxi::Provider::Type> const & ReachableByTaxiProviders() const
+  {
+    return m_reachableByProviders;
+  }
 
-  vector<string> GetRawTypes() const;
+  /// Local ads
+  void SetLocalAdsStatus(LocalAdsStatus status) { m_localAdsStatus = status; }
+  LocalAdsStatus GetLocalAdsStatus() const { return m_localAdsStatus; }
+  void SetLocalAdsUrl(std::string const & url) { m_localAdsUrl = url; }
+  std::string const & GetLocalAdsUrl() const { return m_localAdsUrl; }
+  void SetAdsEngine(ads::Engine * const engine) { m_adsEngine = engine; }
 
-  string const & GetBookingSearchUrl() const;
-
-  LocalAdsStatus GetLocalAdsStatus() const;
-
-  string const & GetLocalAdsUrl() const;
-
-  bool IsPreviewExtended() const;
-
-  /// Comes from API, shared links etc.
-  string m_customName;
-  /// If not empty, bookmark is bound to this place page.
-  BookmarkAndCategory m_bac;
-  /// Bookmark category name. Empty, if it's not bookmark;
-  string m_bookmarkCategoryName;
-  /// Bookmark title. Empty, if it's not bookmark;
-  string m_bookmarkTitle;
-  /// Bookmark color name. Empty, if it's not bookmark;
-  string m_bookmarkColorName;
-  /// Bookmark description. Empty, if it's not bookmark;
-  string m_bookmarkDescription;
-  /// Api ID passed for the selected object. It's automatically included in api url below.
-  string m_apiId;
-  /// [Deep] link to open when "Back" button is pressed in a Place Page.
-  string m_apiUrl;
-  /// Formatted feature address.
-  string m_address;
-  /// Sponsored type or None.
-  SponsoredType m_sponsoredType = SponsoredType::None;
-
-  /// Sponsored feature urls.
-  string m_sponsoredUrl;
-  string m_sponsoredDescriptionUrl;
-  string m_sponsoredReviewUrl;
+  /// Routing
+  void SetRouteMarkType(RouteMarkType type) { m_routeMarkType = type; }
+  RouteMarkType GetRouteMarkType() const { return m_routeMarkType; }
+  void SetIntermediateIndex(int8_t index) { m_intermediateIndex = index; }
+  int8_t GetIntermediateIndex() const { return m_intermediateIndex; }
+  void SetIsRoutePoint() { m_isRoutePoint = true; }
 
+  /// CountryId
   /// Which mwm this MapObject is in.
   /// Exception: for a country-name point it will be set to the topmost node for the mwm.
   /// TODO(@a): use m_topmostCountryIds in exceptional case.
+  void SetCountryId(storage::TCountryId const & countryId) { m_countryId = countryId; }
+  storage::TCountryId const & GetCountryId() const { return m_countryId; }
+  void SetTopmostCountryIds(storage::TCountriesVec const & ids) { m_topmostCountryIds = ids; }
+
+  /// MapObject
+  void SetFromFeatureType(FeatureType const & ft);
+
+  void SetMercator(m2::PointD const & mercator) { m_mercator = mercator; }
+  std::vector<std::string> GetRawTypes() const { return m_types.ToObjectNames(); }
+
+private:
+  std::string FormatSubtitle(bool withType) const;
+  void GetPrefferedNames(std::string & primaryName, std::string & secondaryName) const;
+  /// @returns empty string or GetStars() count of ★ symbol.
+  std::string FormatStars() const;
+
+  /// UI
+  std::string m_uiTitle;
+  std::string m_uiSubtitle;
+  std::string m_uiSecondaryTitle;
+  std::string m_uiAddress;
+  // TODO(AlexZ): Temporary solution. It's better to use a wifi icon in UI instead of text.
+  std::string m_localizedWifiString;
+  /// Booking rating string
+  std::string m_localizedRatingString;
+
+  /// CountryId
   storage::TCountryId m_countryId = storage::kInvalidCountryId;
   /// The topmost downloader nodes this MapObject is in, i.e.
   /// the country name for an object whose mwm represents only
   /// one part of the country (or several countries for disputed territories).
   storage::TCountriesVec m_topmostCountryIds;
 
-  bool m_isRoutePoint = false;
+  /// Comes from API, shared links etc.
+  std::string m_customName;
+
+  /// Bookmarks
+  /// If not empty, bookmark is bound to this place page.
+  BookmarkAndCategory m_bac;
+  /// Bookmark category name. Empty, if it's not bookmark;
+  std::string m_bookmarkCategoryName;
+  BookmarkData m_bookmarkData;
+
+  /// Api ID passed for the selected object. It's automatically included in api url below.
+  std::string m_apiId;
+  /// [Deep] link to open when "Back" button is pressed in a Place Page.
+  std::string m_apiUrl;
+  /// Formatted feature address for inner using.
+  std::string m_address;
+
+  /// Routing
   RouteMarkType m_routeMarkType;
   int8_t m_intermediateIndex = 0;
+  bool m_isRoutePoint = false;
 
   bool m_isMyPosition = false;
+
+  /// Editor
   /// True if editing of a selected point is allowed by basic logic.
   /// See initialization in framework.
   bool m_canEditOrAdd = false;
 
-  // TODO(AlexZ): Temporary solution. It's better to use a wifi icon in UI instead of text.
-  string m_localizedWifiString;
-  /// Booking rating string
-  string m_localizedRatingString;
-
-  string m_bookingSearchUrl;
+  /// Ads
+  std::vector<taxi::Provider::Type> m_reachableByProviders;
+  std::string m_localAdsUrl;
+  LocalAdsStatus m_localAdsStatus = LocalAdsStatus::NotAvailable;
   /// Ads source.
   ads::Engine * m_adsEngine = nullptr;
+  /// Sponsored type or None.
+  SponsoredType m_sponsoredType = SponsoredType::None;
 
-  LocalAdsStatus m_localAdsStatus = LocalAdsStatus::NotAvailable;
-  string m_localAdsUrl;
+  /// Sponsored feature urls.
+  std::string m_sponsoredUrl;
+  std::string m_sponsoredDescriptionUrl;
+  std::string m_sponsoredReviewUrl;
 
-  std::vector<taxi::Provider::Type> m_reachableByProviders;
-
-  bool m_isPreviewExtended;
+  /// Booking
+  std::string m_bookingSearchUrl;
 };
 }  // namespace place_page
diff --git a/qt/place_page_dialog.cpp b/qt/place_page_dialog.cpp
index fef2ca432b..7b3b28723c 100644
--- a/qt/place_page_dialog.cpp
+++ b/qt/place_page_dialog.cpp
@@ -36,7 +36,7 @@ PlacePageDialog::PlacePageDialog(QWidget * parent, place_page::Info const & info
   }
   {
     grid->addWidget(new QLabel("CountryId"), row, 0);
-    QLabel * label = new QLabel(QString::fromStdString(info.m_countryId));
+    QLabel * label = new QLabel(QString::fromStdString(info.GetCountryId()));
     label->setTextInteractionFlags(Qt::TextSelectableByMouse);
     grid->addWidget(label, row++, 1);
   }