diff --git a/android/src/com/mapswithme/maps/gallery/impl/RegularCatalogPromoListener.java b/android/src/com/mapswithme/maps/gallery/impl/RegularCatalogPromoListener.java
index 75e7a87cc0..684738364d 100644
--- a/android/src/com/mapswithme/maps/gallery/impl/RegularCatalogPromoListener.java
+++ b/android/src/com/mapswithme/maps/gallery/impl/RegularCatalogPromoListener.java
@@ -6,8 +6,10 @@ import android.text.TextUtils;
 
 import com.mapswithme.maps.bookmarks.BookmarkCategoriesActivity;
 import com.mapswithme.maps.bookmarks.BookmarksCatalogActivity;
+import com.mapswithme.maps.bookmarks.data.BookmarkManager;
 import com.mapswithme.maps.gallery.ItemSelectedListener;
 import com.mapswithme.maps.promo.PromoEntity;
+import com.mapswithme.util.UTM;
 import com.mapswithme.util.statistics.Destination;
 import com.mapswithme.util.statistics.GalleryPlacement;
 import com.mapswithme.util.statistics.GalleryType;
@@ -32,8 +34,10 @@ public class RegularCatalogPromoListener implements ItemSelectedListener<PromoEn
     if (TextUtils.isEmpty(item.getUrl()))
       return;
 
+    String utmContentUrl = BookmarkManager.INSTANCE.injectCatalogUTMContent(item.getUrl(),
+                                                                            UTM.UTM_CONTENT_DETAILS);
     BookmarksCatalogActivity.startForResult(mActivity, BookmarkCategoriesActivity.REQ_CODE_DOWNLOAD_BOOKMARK_CATEGORY,
-                                            item.getUrl());
+                                            utmContentUrl);
     Statistics.INSTANCE.trackGalleryProductItemSelected(GalleryType.PROMO, mPlacement, position,
                                                         Destination.CATALOGUE);
   }
@@ -45,8 +49,11 @@ public class RegularCatalogPromoListener implements ItemSelectedListener<PromoEn
     if (TextUtils.isEmpty(item.getUrl()))
       return;
 
-    BookmarksCatalogActivity.startForResult(mActivity, BookmarkCategoriesActivity.REQ_CODE_DOWNLOAD_BOOKMARK_CATEGORY,
-                                            item.getUrl());
+    String utmContentUrl = BookmarkManager.INSTANCE.injectCatalogUTMContent(item.getUrl(),
+                                                                            UTM.UTM_CONTENT_MORE);
+    BookmarksCatalogActivity.startForResult(mActivity,
+                                            BookmarkCategoriesActivity.REQ_CODE_DOWNLOAD_BOOKMARK_CATEGORY,
+                                            utmContentUrl);
     Statistics.INSTANCE.trackGalleryEvent(Statistics.EventName.PP_SPONSOR_MORE_SELECTED,
                                           GalleryType.PROMO,
                                           mPlacement);
@@ -55,9 +62,6 @@ public class RegularCatalogPromoListener implements ItemSelectedListener<PromoEn
   @Override
   public void onActionButtonSelected(@NonNull PromoEntity item, int position)
   {
-    if (TextUtils.isEmpty(item.getUrl()))
-      return;
-
-    BookmarksCatalogActivity.start(mActivity, item.getUrl());
+    // Method not called.
   }
 }
diff --git a/android/src/com/mapswithme/maps/promo/CatalogPromoController.java b/android/src/com/mapswithme/maps/promo/CatalogPromoController.java
index 87faa84051..812176aac5 100644
--- a/android/src/com/mapswithme/maps/promo/CatalogPromoController.java
+++ b/android/src/com/mapswithme/maps/promo/CatalogPromoController.java
@@ -18,6 +18,7 @@ import com.mapswithme.maps.R;
 import com.mapswithme.maps.base.Detachable;
 import com.mapswithme.maps.bookmarks.BookmarkCategoriesActivity;
 import com.mapswithme.maps.bookmarks.BookmarksCatalogActivity;
+import com.mapswithme.maps.bookmarks.data.BookmarkManager;
 import com.mapswithme.maps.bookmarks.data.MapObject;
 import com.mapswithme.maps.gallery.GalleryAdapter;
 import com.mapswithme.maps.gallery.impl.Factory;
@@ -264,16 +265,22 @@ public class CatalogPromoController implements Promo.Listener, Detachable<Activi
 
     private void onCtaClicked(@NonNull GalleryPlacement placement, @NonNull String url)
     {
-      BookmarksCatalogActivity.start(mPlacePageView.getContext(), url);
+      String utmContentUrl = BookmarkManager.INSTANCE.injectCatalogUTMContent(url,
+                                                                              UTM.UTM_CONTENT_VIEW);
+      BookmarksCatalogActivity.startForResult(requireActivity(),
+                                              BookmarkCategoriesActivity.REQ_CODE_DOWNLOAD_BOOKMARK_CATEGORY,
+                                              utmContentUrl);
       Statistics.INSTANCE.trackGalleryProductItemSelected(GalleryType.PROMO, placement, 0,
                                                           Destination.CATALOGUE);
     }
 
     private void onMoreDescriptionClicked(@NonNull String url)
     {
+      String utmContentUrl = BookmarkManager.INSTANCE.injectCatalogUTMContent(url,
+                                                                         UTM.UTM_CONTENT_DESCRIPTION);
       BookmarksCatalogActivity.startForResult(requireActivity(),
                                               BookmarkCategoriesActivity.REQ_CODE_DOWNLOAD_BOOKMARK_CATEGORY,
-                                              url);
+                                              utmContentUrl);
     }
   }
 
diff --git a/android/src/com/mapswithme/util/UTM.java b/android/src/com/mapswithme/util/UTM.java
index 5d8fdc7152..db1696471b 100644
--- a/android/src/com/mapswithme/util/UTM.java
+++ b/android/src/com/mapswithme/util/UTM.java
@@ -26,11 +26,12 @@ public class UTM
   public static final int UTM_CROWN_BUTTON = 9;
 
   @Retention(RetentionPolicy.SOURCE)
-  @IntDef({ UTM_CONTENT_DESCRIPTION, UTM_CONTENT_VIEW, UTM_CONTENT_DETAILS })
+  @IntDef({ UTM_CONTENT_DESCRIPTION, UTM_CONTENT_VIEW, UTM_CONTENT_DETAILS, UTM_CONTENT_MORE })
   public @interface UTMContentType {}
 
   // The order of these constants must correspond to C++ enumeration in partners_api/utm.hpp.
   public static final int UTM_CONTENT_DESCRIPTION = 0;
   public static final int UTM_CONTENT_VIEW = 1;
   public static final int UTM_CONTENT_DETAILS = 2;
+  public static final int UTM_CONTENT_MORE = 3;
 }
diff --git a/iphone/Maps/Bookmarks/Catalog/MWMUTM.h b/iphone/Maps/Bookmarks/Catalog/MWMUTM.h
index 536d8ba440..8f09d2d8fc 100644
--- a/iphone/Maps/Bookmarks/Catalog/MWMUTM.h
+++ b/iphone/Maps/Bookmarks/Catalog/MWMUTM.h
@@ -16,4 +16,5 @@ typedef NS_ENUM(NSInteger, MWMUTMContent) {
   MWMUTMContentDescription = 0,
   MWMUTMContentView,
   MWMUTMContentDetails,
+  MWMUTMContentMore,
 };
diff --git a/partners_api/utm.hpp b/partners_api/utm.hpp
index df3ba1741d..7445085c73 100644
--- a/partners_api/utm.hpp
+++ b/partners_api/utm.hpp
@@ -24,6 +24,7 @@ enum class UTMContent : uint8_t
   Description = 0,
   View,
   Details,
+  More,
 };
 
 inline std::string InjectUTM(std::string const & url, UTM utm)
@@ -88,6 +89,9 @@ inline std::string InjectUTMContent(std::string const & url, UTMContent content)
   case UTMContent::Details:
     params.emplace_back("utm_content", "details");
     break;
+  case UTMContent::More:
+    params.emplace_back("utm_content", "more");
+    break;
   }
   return base::url::Make(url, params);
 }