diff --git a/local_ads/statistics.cpp b/local_ads/statistics.cpp
index 790343124a..e23952df38 100644
--- a/local_ads/statistics.cpp
+++ b/local_ads/statistics.cpp
@@ -367,7 +367,7 @@ void Statistics::SendToServer()
   auto const connectionStatus = GetPlatform().ConnectionStatus();
   if (connectionStatus == Platform::EConnectionType::CONNECTION_WIFI)
   {
-    for (auto it = m_metadataCache.begin(); it != m_metadataCache.end();)
+    for (auto it = m_metadataCache.begin(); it != m_metadataCache.end(); ++it)
     {
       auto metadataKey = it->first;
       auto metadata = it->second;
diff --git a/map/local_ads_manager.cpp b/map/local_ads_manager.cpp
index 53b506c451..476ff9d35e 100644
--- a/map/local_ads_manager.cpp
+++ b/map/local_ads_manager.cpp
@@ -279,13 +279,8 @@ std::vector<std::string> LocalAdsManager::GetRequestedCampaigns(std::vector<MwmS
     // Skip downloading request if maximum attempts count has reached or
     // we are waiting for new attempt.
     auto const failedDownloadsIt = m_failedDownloads.find(mwm);
-    if (failedDownloadsIt != m_failedDownloads.cend() &&
-        (failedDownloadsIt->second.m_attemptsCount >= kMaxDownloadingAttempts ||
-         std::chrono::steady_clock::now() <= failedDownloadsIt->second.m_lastDownloading +
-         failedDownloadsIt->second.m_currentTimeout))
-    {
+    if (failedDownloadsIt != m_failedDownloads.cend() && !failedDownloadsIt->second.CanRetry())
       continue;
-    }
     
     std::string const & mwmName = info->GetCountryName();
     auto campaignIt = m_campaigns.find(mwmName);
@@ -332,18 +327,20 @@ bool LocalAdsManager::DownloadCampaign(MwmSet::MwmId const & mwmId, std::vector<
   std::lock_guard<std::mutex> lock(m_campaignsMutex);
   if (!success)
   {
+    bool const isAbsent = request.ErrorCode() == 404;
     auto const it = m_failedDownloads.find(mwmId);
     if (it == m_failedDownloads.cend())
     {
       m_failedDownloads.insert(std::make_pair(mwmId, BackoffStats(std::chrono::steady_clock::now(),
                                                                   kFailedDownloadingTimeout,
-                                                                  1 /* m_attemptsCount */)));
+                                                                  1 /* m_attemptsCount */, isAbsent)));
     }
     else
     {
       // Here we increase timeout multiplying by 2.
       it->second.m_currentTimeout = std::chrono::seconds(it->second.m_currentTimeout.count() * 2);
       it->second.m_attemptsCount++;
+      it->second.m_fileIsAbsent = isAbsent;
     }
     return false;
   }
@@ -367,7 +364,7 @@ void LocalAdsManager::ProcessRequests(std::set<Request> && requests)
       if (!mwm.IsAlive())
         continue;
       
-      std::string const countryName = mwm.GetInfo()->GetCountryName();
+      std::string const & countryName = mwm.GetInfo()->GetCountryName();
       if (type == RequestType::Download)
       {
         // Download campaign data from server.
@@ -540,3 +537,9 @@ std::string LocalAdsManager::GetCompanyUrl(FeatureID const & featureId) const
 {
   return MakeCampaignPageURL(featureId);
 }
+
+bool LocalAdsManager::BackoffStats::CanRetry() const
+{
+  return !m_fileIsAbsent && m_attemptsCount < kMaxDownloadingAttempts &&
+         std::chrono::steady_clock::now() > (m_lastDownloading + m_currentTimeout);
+}
diff --git a/map/local_ads_manager.hpp b/map/local_ads_manager.hpp
index 46fcc40088..92f33b9cbd 100644
--- a/map/local_ads_manager.hpp
+++ b/map/local_ads_manager.hpp
@@ -113,15 +113,19 @@ private:
     BackoffStats() = default;
     BackoffStats(std::chrono::steady_clock::time_point lastDownloading,
                  std::chrono::seconds currentTimeout,
-                 uint8_t attemptsCount)
+                 uint8_t attemptsCount, bool fileIsAbsent)
       : m_lastDownloading(lastDownloading)
       , m_currentTimeout(currentTimeout)
       , m_attemptsCount(attemptsCount)
+      , m_fileIsAbsent(fileIsAbsent)
     {}
 
     std::chrono::steady_clock::time_point m_lastDownloading = {};
     std::chrono::seconds m_currentTimeout = std::chrono::seconds(0);
     uint8_t m_attemptsCount = 0;
+    bool m_fileIsAbsent = false;
+
+    bool CanRetry() const;
   };
   std::map<MwmSet::MwmId, BackoffStats> m_failedDownloads;