diff --git a/iphone/Maps/Core/DeepLink/Strategies/DeepLinkHandlerStrategy.swift b/iphone/Maps/Core/DeepLink/Strategies/DeepLinkHandlerStrategy.swift
index 815640ffa3..abd3caf872 100644
--- a/iphone/Maps/Core/DeepLink/Strategies/DeepLinkHandlerStrategy.swift
+++ b/iphone/Maps/Core/DeepLink/Strategies/DeepLinkHandlerStrategy.swift
@@ -7,13 +7,30 @@ protocol IDeepLinkHandlerStrategy {
 }
 
 extension IDeepLinkHandlerStrategy {
+  fileprivate func makeParams(type: String) -> [String: String] {
+    let params = [kStatType : type, kStatProvider: deeplinkURL.provider.statName]
+    guard let components = URLComponents(string: deeplinkURL.url.absoluteString) else {
+      return params
+    }
+    
+    var result = [String: String]()
+    components.queryItems?
+      .filter({ $0.name.starts(with: "utm_") || $0.name == "booking_aid" })
+      .forEach({ result[$0.name] = $0.value ?? "" })
+    
+    // Internal params are more perffered than url params.
+    for param in params {
+      result.updateValue(param.value, forKey: param.key)
+    }
+    
+    return result
+  }
+  
   func sendStatisticsOnSuccess(type:String) {
-    Statistics.logEvent(kStatDeeplinkCall, withParameters: [kStatType : type,
-                                                            kStatProvider: deeplinkURL.provider.statName])
+    Statistics.logEvent(kStatDeeplinkCall, withParameters: makeParams(type:type))
   }
 
   func sendStatisticsOnFail(type:String) {
-    Statistics.logEvent(kStatDeeplinkCallMissed, withParameters: [kStatType : type,
-                                                                  kStatProvider: deeplinkURL.provider.statName])
+    Statistics.logEvent(kStatDeeplinkCallMissed, withParameters: makeParams(type:type))
   }
 }