diff --git a/iphone/Maps/Classes/MWMPPPreviewBannerCell.mm b/iphone/Maps/Classes/MWMPPPreviewBannerCell.mm
index 79217810b2..c0b1fdf80c 100644
--- a/iphone/Maps/Classes/MWMPPPreviewBannerCell.mm
+++ b/iphone/Maps/Classes/MWMPPPreviewBannerCell.mm
@@ -1,6 +1,7 @@
 #import "MWMPPPreviewBannerCell.h"
 #import "Common.h"
 #import "MapViewController.h"
+#import "MWMPlacePageLayoutImpl.h"
 #import "UIColor+MapsMeColor.h"
 #import "UIFont+MapsMeFonts.h"
 
@@ -13,6 +14,8 @@ CGFloat const kPreviewImageSide = 20;
 CGFloat const kOpenImageSide = 28;
 CGFloat const kPreviewImageTopOffset = 8;
 CGFloat const kOpenImageTopOffset = 12;
+CGFloat const kParagraphSpacing = 5;
+CGFloat const kLineSpacing = 5;
 }  // namespace
 
 @interface MWMPPPreviewBannerCell ()
@@ -53,9 +56,8 @@ CGFloat const kOpenImageTopOffset = 12;
   }
 
   auto paragraphStyle = [[NSMutableParagraphStyle alloc] init];
-  paragraphStyle.paragraphSpacing = 10;
-  paragraphStyle.lineSpacing = 6;
-  paragraphStyle.headIndent = 0;
+  paragraphStyle.paragraphSpacing = kParagraphSpacing;
+  paragraphStyle.lineSpacing = kLineSpacing;
 
   [full addAttributes:@{NSParagraphStyleAttributeName : paragraphStyle} range:{0, full.length}];
 
@@ -74,9 +76,6 @@ CGFloat const kOpenImageTopOffset = 12;
       [self configImageInOpenState];
     else
       [self configImageInPreviewState];
-
-    [self setNeedsLayout];
-    [UIView animateWithDuration:kDefaultAnimationDuration animations:^{ [self layoutIfNeeded]; }];
   }];
 }
 
@@ -102,6 +101,7 @@ CGFloat const kOpenImageTopOffset = 12;
   self.bodyLeftOffset.constant = kPreviewWithImageBodyLeftOffset;
   self.imageWidth.constant = self.imageHeight.constant = kPreviewImageSide;
   self.imageTopOffset.constant = kPreviewImageTopOffset;
+  [self commitLayoutAnimated];
 }
 
 - (void)configImageInOpenState
@@ -113,6 +113,13 @@ CGFloat const kOpenImageTopOffset = 12;
   self.bodyLeftOffset.constant = kOpenBodyLeftOffset;
   self.imageWidth.constant = self.imageHeight.constant = kOpenImageSide;
   self.imageTopOffset.constant = kOpenImageTopOffset;
+  [self commitLayoutAnimated];
+}
+
+- (void)commitLayoutAnimated
+{
+  [self setNeedsLayout];
+  [UIView animateWithDuration:place_page_layout::kAnimationSpeed animations:^{ [self layoutIfNeeded]; }];
 }
 
 - (IBAction)tap
diff --git a/iphone/Maps/Classes/MWMPPPreviewBannerCell.xib b/iphone/Maps/Classes/MWMPPPreviewBannerCell.xib
index c21cf4819c..28e8e05b04 100644
--- a/iphone/Maps/Classes/MWMPPPreviewBannerCell.xib
+++ b/iphone/Maps/Classes/MWMPPPreviewBannerCell.xib
@@ -59,7 +59,7 @@
                         <nil key="textColor"/>
                         <nil key="highlightedColor"/>
                         <userDefinedRuntimeAttributes>
-                            <userDefinedRuntimeAttribute type="string" keyPath="localizedText" value="ad_message"/>
+                            <userDefinedRuntimeAttribute type="string" keyPath="localizedText" value="advertisement"/>
                             <userDefinedRuntimeAttribute type="string" keyPath="fontName" value="regular10"/>
                             <userDefinedRuntimeAttribute type="string" keyPath="colorName" value="blackHintText"/>
                         </userDefinedRuntimeAttributes>
@@ -73,6 +73,7 @@
                 </subviews>
                 <color key="backgroundColor" red="1" green="0.97254901960784312" blue="0.88235294117647056" alpha="1" colorSpace="calibratedRGB"/>
                 <constraints>
+                    <constraint firstItem="kHK-5c-pds" firstAttribute="top" secondItem="V3J-j1-bTt" secondAttribute="bottom" constant="10" id="5CO-Ne-ZXe"/>
                     <constraint firstItem="mgh-Qm-dlV" firstAttribute="leading" secondItem="H2p-sc-9uM" secondAttribute="leading" constant="16" id="B4n-pp-HcL"/>
                     <constraint firstAttribute="trailing" secondItem="pAO-tl-o3I" secondAttribute="trailing" id="GgN-m7-bcC"/>
                     <constraint firstItem="zud-7e-uPx" firstAttribute="top" secondItem="H2p-sc-9uM" secondAttribute="top" id="JDB-MJ-CvJ"/>
@@ -84,7 +85,6 @@
                     <constraint firstItem="V3J-j1-bTt" firstAttribute="leading" secondItem="H2p-sc-9uM" secondAttribute="leading" constant="47" id="Uic-r9-8oL"/>
                     <constraint firstAttribute="bottom" secondItem="pAO-tl-o3I" secondAttribute="bottom" id="UuD-f3-SHD"/>
                     <constraint firstItem="pAO-tl-o3I" firstAttribute="top" secondItem="H2p-sc-9uM" secondAttribute="top" id="dyv-wR-rid"/>
-                    <constraint firstItem="kHK-5c-pds" firstAttribute="top" secondItem="V3J-j1-bTt" secondAttribute="bottom" constant="10.5" id="evB-iU-aBn"/>
                     <constraint firstItem="V3J-j1-bTt" firstAttribute="top" secondItem="H2p-sc-9uM" secondAttribute="top" constant="10" id="lMH-yl-IbR"/>
                     <constraint firstItem="kHK-5c-pds" firstAttribute="leading" secondItem="H2p-sc-9uM" secondAttribute="leading" constant="16" id="oH2-ae-AIY"/>
                     <constraint firstAttribute="trailing" secondItem="V3J-j1-bTt" secondAttribute="trailing" constant="33" id="rLV-Pf-ur1"/>