diff --git a/android/AndroidManifest.xml b/android/AndroidManifest.xml
index d397d503c7..8c2135517e 100644
--- a/android/AndroidManifest.xml
+++ b/android/AndroidManifest.xml
@@ -235,6 +235,10 @@
         android:configChanges="keyboard|keyboardHidden|orientation|screenLayout|screenSize"
         android:theme="@android:style/Theme.Translucent.NoTitleBar"/>
 
+    <activity
+        android:name="ru.mail.android.mytarget.ads.MyTargetActivity"
+        android:configChanges="keyboard|keyboardHidden|orientation|screenLayout|uiMode|screenSize|smallestScreenSize"/>
+
     <receiver
         android:name="com.mapswithme.maps.background.ConnectivityChangedReceiver"
         android:enabled="true"
diff --git a/android/jni/com/mapswithme/maps/PrivateVariables.cpp b/android/jni/com/mapswithme/maps/PrivateVariables.cpp
index 7f7bb1a8fa..46120d7afa 100644
--- a/android/jni/com/mapswithme/maps/PrivateVariables.cpp
+++ b/android/jni/com/mapswithme/maps/PrivateVariables.cpp
@@ -5,32 +5,50 @@
 extern "C"
 {
   JNIEXPORT jstring JNICALL
-  Java_com_mapswithme_maps_PrivateVariables_alohalyticsUrl(JNIEnv * env, jclass)
+  Java_com_mapswithme_maps_PrivateVariables_alohalyticsUrl(JNIEnv * env, jclass clazz)
   {
     return env->NewStringUTF(ALOHALYTICS_URL);
   }
 
   JNIEXPORT jstring JNICALL
-  Java_com_mapswithme_maps_PrivateVariables_flurryKey(JNIEnv * env, jclass)
+  Java_com_mapswithme_maps_PrivateVariables_flurryKey(JNIEnv * env, jclass clazz)
   {
     return env->NewStringUTF(FLURRY_KEY);
   }
 
   JNIEXPORT jstring JNICALL
-  Java_com_mapswithme_maps_PrivateVariables_myTrackerKey(JNIEnv * env, jclass)
+  Java_com_mapswithme_maps_PrivateVariables_myTrackerKey(JNIEnv * env, jclass clazz)
   {
     return env->NewStringUTF(MY_TRACKER_KEY);
   }
 
   JNIEXPORT jstring JNICALL
-  Java_com_mapswithme_maps_PrivateVariables_parseApplicationId(JNIEnv * env, jclass)
+  Java_com_mapswithme_maps_PrivateVariables_parseApplicationId(JNIEnv * env, jclass clazz)
   {
     return env->NewStringUTF(PARSE_APPLICATION_ID);
   }
 
   JNIEXPORT jstring JNICALL
-  Java_com_mapswithme_maps_PrivateVariables_parseClientKey(JNIEnv * env, jclass)
+  Java_com_mapswithme_maps_PrivateVariables_parseClientKey(JNIEnv * env, jclass clazz)
   {
     return env->NewStringUTF(PARSE_CLIENT_KEY);
   }
+
+  JNIEXPORT jstring JNICALL
+  Java_com_mapswithme_maps_PrivateVariables_myTargetSlot(JNIEnv * env, jclass clazz)
+  {
+    return env->NewStringUTF(MY_TARGET_KEY);
+  }
+
+  JNIEXPORT jstring JNICALL
+  Java_com_mapswithme_maps_PrivateVariables_myTargetCheckUrl(JNIEnv * env, jclass clazz)
+  {
+    return env->NewStringUTF(AD_PERMISION_SERVER_URL);
+  }
+
+  JNIEXPORT jlong JNICALL
+  Java_com_mapswithme_maps_PrivateVariables_myTargetCheckInterval(JNIEnv * env, jclass clazz)
+  {
+    return static_cast<jlong>(AD_PERMISION_CHECK_DURATION);
+  }
 }
diff --git a/android/proguard-mwm.txt b/android/proguard-mwm.txt
index 748912144d..3e30d1150a 100644
--- a/android/proguard-mwm.txt
+++ b/android/proguard-mwm.txt
@@ -1,30 +1,24 @@
 # obfuscate supportV7 menu subclasses. it fixes bug with some Samsung and other devices ROMS based on android 4.2.2.
 # more details here : https://code.google.com/p/android/issues/detail?id=78377
 -keep class !android.support.v7.internal.view.menu.**,** {*;}
+# support library bug
+-dontwarn android.support.**
 
 # flurry
 -dontwarn com.flurry.**
 
-# support library bug
--dontwarn android.support.**
-
 # parse
 -dontwarn com.squareup.okhttp.**
 -dontwarn okio.**
 -dontwarn com.facebook.**
 
+# myTarget
+-dontwarn ru.mail.android.mytarget.**
+-dontwarn com.mopub.**
+
 -dontoptimize
 -keepattributes **
 
-# log proguard info
-#
-#-verbose
-#
-#-printseeds seeds.txt
-#-printusage unused.txt
-#-printmapping mapping.txt
-
-
 # Gson support
 -keep class com.mapswithme.util.Gsonable
 -keep class * implements com.mapswithme.util.Gsonable
diff --git a/android/res/drawable-hdpi/ic_showcase.png b/android/res/drawable-hdpi/ic_showcase.png
new file mode 100644
index 0000000000..6aa0b6a439
Binary files /dev/null and b/android/res/drawable-hdpi/ic_showcase.png differ
diff --git a/android/res/drawable-mdpi/ic_showcase.png b/android/res/drawable-mdpi/ic_showcase.png
new file mode 100644
index 0000000000..56ed85b334
Binary files /dev/null and b/android/res/drawable-mdpi/ic_showcase.png differ
diff --git a/android/res/drawable-xhdpi/ic_showcase.png b/android/res/drawable-xhdpi/ic_showcase.png
new file mode 100644
index 0000000000..4af03e3243
Binary files /dev/null and b/android/res/drawable-xhdpi/ic_showcase.png differ
diff --git a/android/res/drawable-xxhdpi/ic_showcase.png b/android/res/drawable-xxhdpi/ic_showcase.png
new file mode 100644
index 0000000000..2335637ce5
Binary files /dev/null and b/android/res/drawable-xxhdpi/ic_showcase.png differ
diff --git a/android/res/drawable-xxxhdpi/ic_showcase.png b/android/res/drawable-xxxhdpi/ic_showcase.png
new file mode 100644
index 0000000000..85f5bd0860
Binary files /dev/null and b/android/res/drawable-xxxhdpi/ic_showcase.png differ
diff --git a/android/res/layout-land/menu_content.xml b/android/res/layout-land/menu_content.xml
deleted file mode 100644
index 4092dfcd2b..0000000000
--- a/android/res/layout-land/menu_content.xml
+++ /dev/null
@@ -1,6 +0,0 @@
-<?xml version="1.0" encoding="utf-8"?>
-<!-- Fallback layout for pre-Honeycomb MR2 (API 13) devices.
-     TODO: Remove me later. -->
-<merge>
-  <include layout="@layout/menu_content_grid"/>
-</merge>
\ No newline at end of file
diff --git a/android/res/layout/menu_content.xml b/android/res/layout/menu_content.xml
index 57eb71f14f..cf40f31918 100644
--- a/android/res/layout/menu_content.xml
+++ b/android/res/layout/menu_content.xml
@@ -1,49 +1,65 @@
 <?xml version="1.0" encoding="utf-8"?>
-<LinearLayout xmlns:android="http://schemas.android.com/apk/res/android"
-              xmlns:tools="http://schemas.android.com/tools"
-              android:layout_width="match_parent"
-              android:layout_height="wrap_content"
-              android:layout_marginTop="@dimen/margin_half"
-              android:layout_marginBottom="@dimen/margin_half"
-              android:orientation="vertical">
-  <TextView android:id="@+id/search"
-            style="@style/MwmTheme.Menu.Content.ListItem"
-            android:drawableLeft="@drawable/ic_menu_search"
-            android:text="@string/search"
-            tools:background="#200000FF"/>
+<LinearLayout
+  xmlns:android="http://schemas.android.com/apk/res/android"
+  xmlns:tools="http://schemas.android.com/tools"
+  android:layout_width="match_parent"
+  android:layout_height="wrap_content"
+  android:layout_marginBottom="@dimen/margin_half"
+  android:layout_marginTop="@dimen/margin_half"
+  android:orientation="vertical">
+  <TextView
+    android:id="@+id/search"
+    style="@style/MwmTheme.Menu.Content.ListItem"
+    android:drawableLeft="@drawable/ic_menu_search"
+    android:text="@string/search"
+    tools:background="#200000FF"/>
 
-  <TextView android:id="@+id/bookmarks"
-            style="@style/MwmTheme.Menu.Content.ListItem"
-            android:drawableLeft="@drawable/ic_menu_bookmarks"
-            android:text="@string/bookmarks"
-            tools:background="#40FF00FF"/>
+  <TextView
+    android:id="@+id/bookmarks"
+    style="@style/MwmTheme.Menu.Content.ListItem"
+    android:drawableLeft="@drawable/ic_menu_bookmarks"
+    android:text="@string/bookmarks"
+    tools:background="#40FF00FF"/>
 
-  <FrameLayout android:layout_width="match_parent"
-               android:layout_height="wrap_content">
-    <TextView android:id="@+id/download_maps"
-              style="@style/MwmTheme.Menu.Content.ListItem"
-              android:drawableLeft="@drawable/ic_menu_download"
-              android:text="@string/download_maps"
-              tools:background="#2000FF00"/>
+  <FrameLayout
+    android:layout_width="match_parent"
+    android:layout_height="wrap_content">
+    <TextView
+      android:id="@+id/download_maps"
+      style="@style/MwmTheme.Menu.Content.ListItem"
+      android:drawableLeft="@drawable/ic_menu_download"
+      android:text="@string/download_maps"
+      tools:background="#2000FF00"/>
 
-    <TextView android:id="@+id/counter"
-              style="@style/MwmTextAppearance.Counter"
-              android:layout_gravity="right|center_vertical"
-              android:layout_marginRight="@dimen/margin_base"
-              android:visibility="gone"
-              tools:visibility="visible"
-              tools:text="9999"/>
+    <TextView
+      android:id="@+id/counter"
+      style="@style/MwmTextAppearance.Counter"
+      android:layout_gravity="right|center_vertical"
+      android:layout_marginRight="@dimen/margin_base"
+      android:visibility="gone"
+      tools:text="9999"
+      tools:visibility="visible"/>
   </FrameLayout>
 
-  <TextView android:id="@+id/settings"
-            style="@style/MwmTheme.Menu.Content.ListItem"
-            android:drawableLeft="@drawable/ic_menu_settings"
-            android:text="@string/settings"
-            tools:background="#20FF0000"/>
+  <TextView
+    android:id="@+id/settings"
+    style="@style/MwmTheme.Menu.Content.ListItem"
+    android:drawableLeft="@drawable/ic_menu_settings"
+    android:text="@string/settings"
+    tools:background="#20FF0000"/>
 
-  <TextView android:id="@+id/share"
-            style="@style/MwmTheme.Menu.Content.ListItem"
-            android:drawableLeft="@drawable/ic_menu_share"
-            android:text="@string/share_my_location"
-            tools:background="#400FF000"/>
+  <TextView
+    android:id="@+id/showcase"
+    style="@style/MwmTheme.Menu.Content.ListItem"
+    android:drawableLeft="@drawable/ic_showcase"
+    android:visibility="gone"
+    tools:visibility="visible"
+    tools:background="#20FF0000"/>
+
+  <TextView
+    android:id="@+id/share"
+    style="@style/MwmTheme.Menu.Content.ListItem"
+    android:drawableLeft="@drawable/ic_menu_share"
+    android:text="@string/share_my_location"
+    tools:background="#400FF000"/>
 </LinearLayout>
\ No newline at end of file
diff --git a/android/res/layout/menu_content_grid.xml b/android/res/layout/menu_content_grid.xml
index 3d60a64b21..a43ccdc2ba 100644
--- a/android/res/layout/menu_content_grid.xml
+++ b/android/res/layout/menu_content_grid.xml
@@ -1,51 +1,67 @@
 <?xml version="1.0" encoding="utf-8"?>
-<LinearLayout xmlns:android="http://schemas.android.com/apk/res/android"
-              xmlns:tools="http://schemas.android.com/tools"
-              android:layout_width="match_parent"
-              android:layout_height="wrap_content"
-              android:orientation="horizontal"
-              tools:background="#200000F0">
-  <TextView android:id="@+id/search"
-            style="@style/MwmTheme.Menu.Content.GridItem.Text"
-            android:drawableTop="@drawable/ic_menu_search"
-            android:text="@string/search"
-            tools:background="#200000FF"/>
+<LinearLayout
+  xmlns:android="http://schemas.android.com/apk/res/android"
+  xmlns:tools="http://schemas.android.com/tools"
+  android:layout_width="match_parent"
+  android:layout_height="wrap_content"
+  android:orientation="horizontal"
+  tools:background="#200000F0">
+  <TextView
+    android:id="@+id/search"
+    style="@style/MwmTheme.Menu.Content.GridItem.Text"
+    android:drawableTop="@drawable/ic_menu_search"
+    android:text="@string/search"
+    tools:background="#200000FF"/>
 
-  <TextView android:id="@+id/bookmarks"
-            style="@style/MwmTheme.Menu.Content.GridItem.Text"
-            android:drawableTop="@drawable/ic_menu_bookmarks"
-            android:text="@string/bookmarks"
-            tools:background="#200000FF"/>
+  <TextView
+    android:id="@+id/bookmarks"
+    style="@style/MwmTheme.Menu.Content.GridItem.Text"
+    android:drawableTop="@drawable/ic_menu_bookmarks"
+    android:text="@string/bookmarks"
+    tools:background="#200000FF"/>
 
-  <FrameLayout style="@style/MwmTheme.Menu.Content.GridItem">
-    <TextView android:id="@+id/download_maps"
-              style="@style/MwmTheme.Menu.Content.GridItem.Text"
-              android:layout_width="match_parent"
-              android:layout_height="wrap_content"
-              android:drawableTop="@drawable/ic_menu_download"
-              android:text="@string/download_maps"
-              tools:text="Some long long long long long long text"
-              tools:background="#200000FF"/>
+  <FrameLayout
+    style="@style/MwmTheme.Menu.Content.GridItem">
+    <TextView
+      android:id="@+id/download_maps"
+      style="@style/MwmTheme.Menu.Content.GridItem.Text"
+      android:layout_width="match_parent"
+      android:layout_height="wrap_content"
+      android:drawableTop="@drawable/ic_menu_download"
+      android:text="@string/download_maps"
+      tools:background="#200000FF"
+      tools:text="Some long long long long long long text"/>
 
-    <TextView android:id="@+id/counter"
-              style="@style/MwmTextAppearance.Counter"
-              android:layout_gravity="center_horizontal"
-              android:layout_marginLeft="14dp"
-              android:layout_marginTop="10dp"
-              android:visibility="gone"
-              tools:visibility="visible"
-              tools:text="1000"/>
+    <TextView
+      android:id="@+id/counter"
+      style="@style/MwmTextAppearance.Counter"
+      android:layout_gravity="center_horizontal"
+      android:layout_marginLeft="14dp"
+      android:layout_marginTop="10dp"
+      android:visibility="gone"
+      tools:text="1000"
+      tools:visibility="visible"/>
   </FrameLayout>
 
-  <TextView android:id="@+id/settings"
-            style="@style/MwmTheme.Menu.Content.GridItem.Text"
-            android:drawableTop="@drawable/ic_menu_settings"
-            android:text="@string/settings"
-            tools:background="#200000FF"/>
+  <TextView
+    android:id="@+id/settings"
+    style="@style/MwmTheme.Menu.Content.GridItem.Text"
+    android:drawableTop="@drawable/ic_menu_settings"
+    android:text="@string/settings"
+    tools:background="#200000FF"/>
 
-  <TextView android:id="@+id/share"
-            style="@style/MwmTheme.Menu.Content.GridItem.Text"
-            android:drawableTop="@drawable/ic_menu_share"
-            android:text="@string/share_my_location"
-            tools:background="#200000FF"/>
+  <TextView
+    android:id="@+id/showcase"
+    style="@style/MwmTheme.Menu.Content.GridItem.Text"
+    android:drawableTop="@drawable/ic_showcase"
+    android:visibility="gone"
+    tools:background="#200000FF"
+    tools:visibility="visible"/>
+
+  <TextView
+    android:id="@+id/share"
+    style="@style/MwmTheme.Menu.Content.GridItem.Text"
+    android:drawableTop="@drawable/ic_menu_share"
+    android:text="@string/share_my_location"
+    tools:background="#200000FF"/>
 </LinearLayout>
\ No newline at end of file
diff --git a/android/res/values/donottranslate.xml b/android/res/values/donottranslate.xml
index 397009c077..4f98701e31 100644
--- a/android/res/values/donottranslate.xml
+++ b/android/res/values/donottranslate.xml
@@ -40,6 +40,7 @@
   <string name="pref_map_style" translatable="false">MapStyle</string>
   <string name="pref_tts_enabled" translatable="false">TtsEnabled</string>
   <string name="pref_tts_language" translatable="false">TtsLanguage</string>
+  <string name="pref_showcase_switched_on" translatable="false">DisplayShowcase</string>
 
   <string name="notification_ticker_ltr" translatable="false">%1$s: %2$s</string>
   <string name="notification_ticker_rtl" translatable="false">%2$s :%1$s</string>
diff --git a/android/res/xml-v21/prefs_misc.xml b/android/res/xml-v21/prefs_misc.xml
index 97cf77367c..09754335cc 100644
--- a/android/res/xml-v21/prefs_misc.xml
+++ b/android/res/xml-v21/prefs_misc.xml
@@ -1,18 +1,25 @@
 <?xml version="1.0" encoding="utf-8"?>
 <PreferenceScreen
   xmlns:android="http://schemas.android.com/apk/res/android">
+  <SwitchPreference
+    android:key="@string/pref_showcase_switched_on"
+    android:title="@string/showcase_settings_title"
+    android:defaultValue="true"
+    android:switchTextOff=""
+    android:switchTextOn=""/>
+
   <SwitchPreference
     android:key="@string/pref_send_statistics"
     android:title="@string/allow_statistics"
     android:summary="@string/allow_statistics_hint"
-    android:switchTextOn=""
-    android:switchTextOff=""/>
+    android:switchTextOff=""
+    android:switchTextOn=""/>
 
   <SwitchPreference
     android:key="@string/pref_play_services"
     android:title="Google Play Services"
     android:summary="@string/pref_use_google_play"
     android:defaultValue="true"
-    android:switchTextOn=""
-    android:switchTextOff=""/>
+    android:switchTextOff=""
+    android:switchTextOn=""/>
 </PreferenceScreen>
\ No newline at end of file
diff --git a/android/res/xml/prefs_misc.xml b/android/res/xml/prefs_misc.xml
index 257411bc42..9298dd176d 100644
--- a/android/res/xml/prefs_misc.xml
+++ b/android/res/xml/prefs_misc.xml
@@ -1,6 +1,11 @@
 <?xml version="1.0" encoding="utf-8"?>
 <PreferenceScreen
   xmlns:android="http://schemas.android.com/apk/res/android">
+  <CheckBoxPreference
+    android:key="@string/pref_showcase_switched_on"
+    android:title="@string/showcase_settings_title"
+    android:defaultValue="true"/>
+
   <CheckBoxPreference
     android:key="@string/pref_send_statistics"
     android:title="@string/allow_statistics"
diff --git a/android/src/com/mapswithme/maps/MwmActivity.java b/android/src/com/mapswithme/maps/MwmActivity.java
index ef77801eac..a85f1cf09b 100644
--- a/android/src/com/mapswithme/maps/MwmActivity.java
+++ b/android/src/com/mapswithme/maps/MwmActivity.java
@@ -21,6 +21,7 @@ import android.view.ViewGroup;
 import android.widget.ImageButton;
 import android.widget.LinearLayout;
 import android.widget.Toast;
+
 import com.mapswithme.country.ActiveCountryTree;
 import com.mapswithme.country.DownloadActivity;
 import com.mapswithme.country.DownloadFragment;
@@ -38,7 +39,11 @@ import com.mapswithme.maps.bookmarks.data.MapObject;
 import com.mapswithme.maps.bookmarks.data.MapObject.ApiPoint;
 import com.mapswithme.maps.location.LocationHelper;
 import com.mapswithme.maps.location.LocationPredictor;
-import com.mapswithme.maps.routing.*;
+import com.mapswithme.maps.routing.NavigationController;
+import com.mapswithme.maps.routing.RoutingController;
+import com.mapswithme.maps.routing.RoutingInfo;
+import com.mapswithme.maps.routing.RoutingPlanFragment;
+import com.mapswithme.maps.routing.RoutingPlanInplaceController;
 import com.mapswithme.maps.search.FloatingSearchToolbarController;
 import com.mapswithme.maps.search.SearchActivity;
 import com.mapswithme.maps.search.SearchEngine;
@@ -52,15 +57,25 @@ import com.mapswithme.maps.widget.menu.MainMenu;
 import com.mapswithme.maps.widget.placepage.BasePlacePageAnimationController;
 import com.mapswithme.maps.widget.placepage.PlacePageView;
 import com.mapswithme.maps.widget.placepage.PlacePageView.State;
-import com.mapswithme.util.*;
+import com.mapswithme.util.BottomSheetHelper;
+import com.mapswithme.util.Config;
+import com.mapswithme.util.InputUtils;
+import com.mapswithme.util.LocationUtils;
+import com.mapswithme.util.UiUtils;
+import com.mapswithme.util.Utils;
+import com.mapswithme.util.Yota;
 import com.mapswithme.util.sharing.ShareOption;
 import com.mapswithme.util.sharing.SharingHelper;
 import com.mapswithme.util.statistics.AlohaHelper;
+import com.mapswithme.util.statistics.MytargetHelper;
 import com.mapswithme.util.statistics.Statistics;
 
 import java.io.Serializable;
 import java.util.Stack;
 
+import ru.mail.android.mytarget.nativeads.NativeAppwallAd;
+import ru.mail.android.mytarget.nativeads.banners.NativeAppwallBanner;
+
 
 public class MwmActivity extends BaseMwmFragmentActivity
                       implements LocationHelper.LocationListener,
@@ -100,6 +115,7 @@ public class MwmActivity extends BaseMwmFragmentActivity
 
   private MainMenu mMainMenu;
   private PanelAnimator mPanelAnimator;
+  private MytargetHelper mMytargetHelper;
 
   private int mLocationStateModeListenerId = LocationState.SLOT_UNDEFINED;
 
@@ -515,6 +531,17 @@ public class MwmActivity extends BaseMwmFragmentActivity
             }
           });
           break;
+
+        case SHOWCASE:
+          closeMenuAndRun(AlohaHelper.MENU_SHOWCASE, new Runnable()
+          {
+            @Override
+            public void run()
+            {
+              mMytargetHelper.displayShowcase();
+            }
+          });
+          break;
         }
       }
     });
@@ -727,11 +754,38 @@ public class MwmActivity extends BaseMwmFragmentActivity
     mMainMenu.onResume();
   }
 
-  @Override
-  protected void onStart()
+  private void initShowcase()
   {
-    super.onStart();
+    NativeAppwallAd.AppwallAdListener listener = new NativeAppwallAd.AppwallAdListener()
+    {
+      @Override
+      public void onLoad(NativeAppwallAd nativeAppwallAd)
+      {
+        if (nativeAppwallAd.getBanners().isEmpty())
+        {
+          mMainMenu.showShowcase(false);
+          return;
+        }
 
+        final NativeAppwallBanner menuBanner = nativeAppwallAd.getBanners().get(0);
+        mMainMenu.showShowcase(true);
+        mMainMenu.setShowcaseText(menuBanner.getTitle());
+        mMainMenu.setShowcaseDrawable(menuBanner.getIcon().getBitmap());
+      }
+
+      @Override
+      public void onNoAd(String reason, NativeAppwallAd nativeAppwallAd)
+      {
+        mMainMenu.showShowcase(false);
+      }
+
+      @Override
+      public void onClick(NativeAppwallBanner nativeAppwallBanner, NativeAppwallAd nativeAppwallAd) {}
+
+      @Override
+      public void onDismissDialog(NativeAppwallAd nativeAppwallAd) {}
+    };
+    mMytargetHelper = new MytargetHelper(listener, this);
   }
 
   @Override
@@ -805,6 +859,20 @@ public class MwmActivity extends BaseMwmFragmentActivity
     LocationState.INSTANCE.invalidatePosition();
   }
 
+  @Override
+  protected void onStart()
+  {
+    super.onStart();
+    initShowcase();
+  }
+
+  @Override
+  protected void onStop()
+  {
+    super.onStop();
+    mMytargetHelper.cancel();
+  }
+
   @Override
   public void onBackPressed()
   {
diff --git a/android/src/com/mapswithme/maps/PrivateVariables.java b/android/src/com/mapswithme/maps/PrivateVariables.java
index 7d95da89c9..de2d8c637a 100644
--- a/android/src/com/mapswithme/maps/PrivateVariables.java
+++ b/android/src/com/mapswithme/maps/PrivateVariables.java
@@ -10,4 +10,10 @@ public class PrivateVariables
   public static native String myTrackerKey();
   public static native String parseApplicationId();
   public static native String parseClientKey();
+  public static native String myTargetSlot();
+  public static native String myTargetCheckUrl();
+  /**
+   * @return interval in seconds
+   */
+  public static native long myTargetCheckInterval();
 }
diff --git a/android/src/com/mapswithme/maps/widget/menu/MainMenu.java b/android/src/com/mapswithme/maps/widget/menu/MainMenu.java
index c07a1f8878..7276f0d920 100644
--- a/android/src/com/mapswithme/maps/widget/menu/MainMenu.java
+++ b/android/src/com/mapswithme/maps/widget/menu/MainMenu.java
@@ -2,6 +2,7 @@ package com.mapswithme.maps.widget.menu;
 
 import android.animation.Animator;
 import android.app.Activity;
+import android.graphics.Bitmap;
 import android.graphics.Rect;
 import android.graphics.drawable.Drawable;
 import android.graphics.drawable.TransitionDrawable;
@@ -12,6 +13,7 @@ import android.widget.Button;
 import android.widget.ImageView;
 import android.widget.LinearLayout;
 import android.widget.TextView;
+
 import com.mapswithme.country.ActiveCountryTree;
 import com.mapswithme.maps.Framework;
 import com.mapswithme.maps.MwmActivity;
@@ -54,7 +56,6 @@ public class MainMenu
   private final int mButtonsWidth = UiUtils.dimen(R.dimen.menu_line_button_width);
   private final int mPanelWidth = UiUtils.dimen(R.dimen.panel_width);
 
-
   private final Container mContainer;
   private final ViewGroup mFrame;
   private final View mButtonsFrame;
@@ -82,7 +83,6 @@ public class MainMenu
 
   private boolean mAnimating;
 
-
   private final MwmActivity.LeftAnimationTrackListener mAnimationTrackListener = new MwmActivity.LeftAnimationTrackListener()
   {
     private float mSymmetricalGapScale;
@@ -133,7 +133,6 @@ public class MainMenu
     }
   };
 
-
   public enum Item
   {
     TOGGLE(R.id.toggle),
@@ -142,7 +141,8 @@ public class MainMenu
     BOOKMARKS(R.id.bookmarks),
     SHARE(R.id.share),
     DOWNLOADER(R.id.download_maps),
-    SETTINGS(R.id.settings);
+    SETTINGS(R.id.settings),
+    SHOWCASE(R.id.showcase);
 
     private final int mViewId;
 
@@ -152,14 +152,12 @@ public class MainMenu
     }
   }
 
-
   public interface Container
   {
     Activity getActivity();
     void onItemClick(Item item);
   }
 
-
   private class AnimationListener extends UiUtils.SimpleAnimatorListener
   {
     @Override
@@ -175,7 +173,6 @@ public class MainMenu
     }
   }
 
-
   private class Toggle
   {
     final ImageView mButton;
@@ -184,7 +181,6 @@ public class MainMenu
     final TransitionDrawable mOpenImage;
     final TransitionDrawable mCollapseImage;
 
-
     public Toggle(View frame)
     {
       mButton = (ImageView) frame.findViewById(R.id.toggle);
@@ -245,7 +241,7 @@ public class MainMenu
     View res = frame.findViewById(item.mViewId);
     if (res != null)
     {
-      if ((res.getTag() instanceof String) && TAG_COLLAPSE.equals(res.getTag()))
+      if (TAG_COLLAPSE.equals(res.getTag()))
         mCollapseViews.add(res);
 
       res.setOnClickListener(new View.OnClickListener()
@@ -346,6 +342,7 @@ public class MainMenu
     mapItem(Item.SHARE);
     mapItem(Item.DOWNLOADER);
     mapItem(Item.SETTINGS);
+    mapItem(Item.SHOWCASE);
 
     adjustCollapsedItems();
     adjustTransparency();
@@ -543,6 +540,23 @@ public class MainMenu
     return mAnimationTrackListener;
   }
 
+  public void showShowcase(boolean show)
+  {
+    UiUtils.showIf(show, mItemViews.get(Item.SHOWCASE));
+  }
+
+  public void setShowcaseText(String text)
+  {
+    ((TextView)mItemViews.get(Item.SHOWCASE)).setText(text);
+  }
+
+  public void setShowcaseDrawable(Bitmap bitmap)
+  {
+    // TODO d.yunitsky uncomment or delete in future, when decision with dynamic vs static icons will be made
+//    final Drawable drawable = new BitmapDrawable(mFrame.getResources(), Bitmap.createScaledBitmap(bitmap, UiUtils.dp(48), UiUtils.dp(48), true));
+//    ((TextView) mItemViews.get(Item.SHOWCASE)).setCompoundDrawablesWithIntrinsicBounds(drawable, null, null, null);
+  }
+
   public Button getRouteStartButton()
   {
     return mRouteStartButton;
diff --git a/android/src/com/mapswithme/util/statistics/AlohaHelper.java b/android/src/com/mapswithme/util/statistics/AlohaHelper.java
index 48d0cdac3f..60a9e74dc9 100644
--- a/android/src/com/mapswithme/util/statistics/AlohaHelper.java
+++ b/android/src/com/mapswithme/util/statistics/AlohaHelper.java
@@ -52,6 +52,7 @@ public class AlohaHelper
   // menu actions
   public static final String MENU_DOWNLOADER = "downloader";
   public static final String MENU_SETTINGS = "settingsAndMore";
+  public static final String MENU_SHOWCASE = "showcase";
   public static final String MENU_SHARE = "share@";
   public static final String MENU_POINT2POINT = "point2point";
   // place page
diff --git a/android/src/com/mapswithme/util/statistics/MytargetHelper.java b/android/src/com/mapswithme/util/statistics/MytargetHelper.java
new file mode 100644
index 0000000000..aea1457a4a
--- /dev/null
+++ b/android/src/com/mapswithme/util/statistics/MytargetHelper.java
@@ -0,0 +1,142 @@
+package com.mapswithme.util.statistics;
+
+import android.app.Activity;
+import android.preference.PreferenceManager;
+import android.support.annotation.NonNull;
+import android.support.annotation.WorkerThread;
+
+import com.mapswithme.maps.MwmApplication;
+import com.mapswithme.maps.PrivateVariables;
+import com.mapswithme.maps.R;
+import com.mapswithme.util.ConnectionState;
+import com.mapswithme.util.concurrency.ThreadPool;
+import com.mapswithme.util.concurrency.UiThread;
+
+import java.io.IOException;
+import java.net.HttpURLConnection;
+import java.net.MalformedURLException;
+import java.net.URL;
+
+import ru.mail.android.mytarget.core.net.Hosts;
+import ru.mail.android.mytarget.nativeads.NativeAppwallAd;
+
+public final class MytargetHelper
+{
+  // for caching of myTarget setting achieved from server
+  private static final String PREF_CHECK = "MyTargetCheck";
+  private static final String PREF_CHECK_MILLIS = "MyTargetCheckTimestamp";
+  private static final String CHECK_URL = PrivateVariables.myTargetCheckUrl();
+  private static final long CHECK_INTERVAL_MILLIS = PrivateVariables.myTargetCheckInterval() * 1000;
+
+  private static final int TIMEOUT = 1000;
+
+  private NativeAppwallAd mShowcase;
+  private Activity mActivity;
+  private NativeAppwallAd.AppwallAdListener mListener;
+
+  static
+  {
+    Hosts.setMyComHost();
+  }
+
+  public MytargetHelper(@NonNull NativeAppwallAd.AppwallAdListener listener, @NonNull Activity activity)
+  {
+    mListener = listener;
+    mActivity = activity;
+
+    if (!ConnectionState.isConnected() ||
+        isAdSwitchedOff())
+    {
+      listener.onNoAd("Switched off", null);
+      return;
+    }
+
+    ThreadPool.getWorker().execute(new Runnable()
+    {
+      @Override
+      public void run()
+      {
+        final boolean showShowcase = getShowcaseSetting();
+        UiThread.run(new Runnable()
+        {
+          @Override
+          public void run()
+          {
+            if (mListener == null || mActivity == null)
+              return;
+
+            if (!showShowcase)
+            {
+              mListener.onNoAd("Switched off on server", null);
+              return;
+            }
+
+            loadShowcase(mListener, mActivity);
+          }
+        });
+      }
+    });
+  }
+
+  public void cancel()
+  {
+    mListener = null;
+    mActivity = null;
+  }
+
+  @WorkerThread
+  private boolean getShowcaseSetting()
+  {
+    final long lastCheckMillis = MwmApplication.prefs().getLong(PREF_CHECK_MILLIS, 0);
+    final long currentMillis = System.currentTimeMillis();
+    if (currentMillis - lastCheckMillis < CHECK_INTERVAL_MILLIS)
+      return MwmApplication.prefs().getBoolean(PREF_CHECK, false);
+
+    MwmApplication.prefs().edit().putLong(PREF_CHECK_MILLIS, currentMillis).commit();
+
+    HttpURLConnection connection = null;
+    try
+    {
+      final URL url = new URL(CHECK_URL);
+      connection = (HttpURLConnection) url.openConnection();
+      connection.setRequestMethod("HEAD");
+      connection.setConnectTimeout(TIMEOUT);
+      connection.setReadTimeout(TIMEOUT);
+      connection.connect();
+
+      final boolean showShowcase = connection.getResponseCode() == HttpURLConnection.HTTP_OK;
+      MwmApplication.prefs().edit().putBoolean(PREF_CHECK, showShowcase).commit();
+
+      return showShowcase;
+    } catch (MalformedURLException ignored)
+    {
+    } catch (IOException e)
+    {
+      e.printStackTrace();
+    } finally
+    {
+      if (connection != null)
+        connection.disconnect();
+    }
+
+    return false;
+  }
+
+  private void loadShowcase(NativeAppwallAd.AppwallAdListener listener, Activity activity)
+  {
+    mShowcase = new NativeAppwallAd(Integer.parseInt(PrivateVariables.myTargetSlot()), activity);
+    mShowcase.setListener(listener);
+    mShowcase.load();
+  }
+
+  public void displayShowcase()
+  {
+    mShowcase.show();
+  }
+
+  public static boolean isAdSwitchedOff()
+  {
+    return !PreferenceManager.getDefaultSharedPreferences(MwmApplication.get())
+                             .getBoolean(MwmApplication.get().getString(R.string.pref_showcase_switched_on), true);
+  }
+}