diff --git a/android/src/com/mapswithme/maps/widget/placepage/PlacePageView.java b/android/src/com/mapswithme/maps/widget/placepage/PlacePageView.java
index 4d4d27037d..b6b76dafa3 100644
--- a/android/src/com/mapswithme/maps/widget/placepage/PlacePageView.java
+++ b/android/src/com/mapswithme/maps/widget/placepage/PlacePageView.java
@@ -1280,8 +1280,9 @@ public class PlacePageView extends NestedScrollView
     if (hasPromoGallery && policy.canUseNetwork())
     {
       mCatalogPromoRecycler.setAdapter(mCatalogPromoLoadingAdapter);
+      // TODO: set correct UTM
       Promo.INSTANCE.nativeRequestCityGallery(policy, mMapObject.getLat(), mMapObject.getLon(),
-                                              UTM.UTM_PLACEPAGE_GALLERY);
+                                              UTM.UTM_LARGE_TOPONYMS_PLACEPAGE_GALLERY);
     }
     else if (hasPromoGallery)
     {
@@ -1296,8 +1297,9 @@ public class PlacePageView extends NestedScrollView
   {
     if (policy.canUseNetwork())
     {
+      // TODO: set correct UTM
       Promo.INSTANCE.nativeRequestCityGallery(policy, mapObject.getLat(), mapObject.getLon(),
-                                              UTM.UTM_PLACEPAGE_GALLERY);
+                                              UTM.UTM_LARGE_TOPONYMS_PLACEPAGE_GALLERY);
       mCatalogPromoRecycler.setAdapter(Factory.createCatalogPromoLoadingAdapter());
     }
   }
diff --git a/android/src/com/mapswithme/maps/widget/placepage/Sponsored.java b/android/src/com/mapswithme/maps/widget/placepage/Sponsored.java
index 44c6e1ad44..d1e16b9a80 100644
--- a/android/src/com/mapswithme/maps/widget/placepage/Sponsored.java
+++ b/android/src/com/mapswithme/maps/widget/placepage/Sponsored.java
@@ -29,11 +29,11 @@ public final class Sponsored
   public static final int TYPE_PARTNER = 3;
   public static final int TYPE_HOLIDAY = 4;
   public static final int TYPE_PROMO_CATALOG_CITY = 5;
-  public static final int TYPE_PROMO_CATALOG_POI = 6;
+  public static final int TYPE_PROMO_CATALOG_SIGHTSEEINGS = 6;
 
   @Retention(RetentionPolicy.SOURCE)
   @IntDef({ TYPE_NONE, TYPE_BOOKING, TYPE_OPENTABLE, TYPE_PARTNER, TYPE_HOLIDAY,
-            TYPE_PROMO_CATALOG_CITY, TYPE_PROMO_CATALOG_POI })
+            TYPE_PROMO_CATALOG_CITY, TYPE_PROMO_CATALOG_SIGHTSEEINGS })
   public @interface SponsoredType {}
 
   static class FacilityType
diff --git a/android/src/com/mapswithme/util/UTM.java b/android/src/com/mapswithme/util/UTM.java
index 2f7189b65c..bcac559589 100644
--- a/android/src/com/mapswithme/util/UTM.java
+++ b/android/src/com/mapswithme/util/UTM.java
@@ -8,8 +8,9 @@ public class UTM
 {
   @Retention(RetentionPolicy.SOURCE)
   @IntDef({ UTM_NONE, UTM_BOOKMARKS_PAGE_CATALOG_BUTTON, UTM_TOOLBAR_BUTTON,
-            UTM_DOWNLOAD_MWM_BANNER, UTM_PLACEPAGE_GALLERY, UTM_DISCOVERY_PAGE_GALLERY,
-            UTM_TIPS_AND_TRICKS, UTM_BOOKING_PROMO })
+            UTM_DOWNLOAD_MWM_BANNER, UTM_LARGE_TOPONYMS_PLACEPAGE_GALLERY,
+            UTM_SIGHTSEEINGS_PLACEPAGE_GALLERY, UTM_DISCOVERY_PAGE_GALLERY,
+            UTM_TIPS_AND_TRICKS, UTM_BOOKING_PROMO, UTM_CROWN_BUTTON })
   public @interface UTMType {}
 
   // The order of these constants must correspond to C++ enumeration in partners_api/utm.hpp.
@@ -17,8 +18,10 @@ public class UTM
   public static final int UTM_BOOKMARKS_PAGE_CATALOG_BUTTON = 1;
   public static final int UTM_TOOLBAR_BUTTON = 2;
   public static final int UTM_DOWNLOAD_MWM_BANNER = 3;
-  public static final int UTM_PLACEPAGE_GALLERY = 4;
-  public static final int UTM_DISCOVERY_PAGE_GALLERY = 5;
-  public static final int UTM_TIPS_AND_TRICKS = 6;
-  public static final int UTM_BOOKING_PROMO = 7;
+  public static final int UTM_LARGE_TOPONYMS_PLACEPAGE_GALLERY = 4;
+  public static final int UTM_SIGHTSEEINGS_PLACEPAGE_GALLERY = 5;
+  public static final int UTM_DISCOVERY_PAGE_GALLERY = 6;
+  public static final int UTM_TIPS_AND_TRICKS = 7;
+  public static final int UTM_BOOKING_PROMO = 8;
+  public static final int UTM_CROWN_BUTTON = 9;
 }
diff --git a/android/src/com/mapswithme/util/statistics/GalleryPlacement.java b/android/src/com/mapswithme/util/statistics/GalleryPlacement.java
index a5e30e0310..6b3ed8c813 100644
--- a/android/src/com/mapswithme/util/statistics/GalleryPlacement.java
+++ b/android/src/com/mapswithme/util/statistics/GalleryPlacement.java
@@ -1,6 +1,6 @@
 package com.mapswithme.util.statistics;
 
-public enum  GalleryPlacement
+public enum GalleryPlacement
 {
   PLACEPAGE,
   DISCOVERY;
diff --git a/android/src/com/mapswithme/util/statistics/Statistics.java b/android/src/com/mapswithme/util/statistics/Statistics.java
index 4b846d2a8d..6d65924c02 100644
--- a/android/src/com/mapswithme/util/statistics/Statistics.java
+++ b/android/src/com/mapswithme/util/statistics/Statistics.java
@@ -1287,8 +1287,8 @@ public enum Statistics
         return PARTNER;
       case Sponsored.TYPE_PROMO_CATALOG_CITY:
         return MAPSME_GUIDES;
-      case Sponsored.TYPE_PROMO_CATALOG_POI:
-        // Dummy, fix with correct value when documentation will be done.
+      case Sponsored.TYPE_PROMO_CATALOG_SIGHTSEEINGS:
+        // TODO: Dummy, fix with correct value when documentation will be done.
         return MAPSME_GUIDES;
       case Sponsored.TYPE_NONE:
         return "N/A";
diff --git a/iphone/Maps/Bookmarks/Catalog/MWMUTM.h b/iphone/Maps/Bookmarks/Catalog/MWMUTM.h
index b852f86a97..803a68072a 100644
--- a/iphone/Maps/Bookmarks/Catalog/MWMUTM.h
+++ b/iphone/Maps/Bookmarks/Catalog/MWMUTM.h
@@ -4,8 +4,10 @@ typedef NS_ENUM(NSInteger, MWMUTM) {
   MWMUTMBookmarksPageCatalogButton,
   MWMUTMToolbarButton,
   MWMUTMDownloadMwmBanner,
-  MWMUTMPlacepageGallery,
+  MWMUTMLargeToponymsPlacepageGallery,
+  MWMUTMSightseeingsPlacepageGallery,
   MWMUTMDiscoveryPageGallery,
   MWMUTMTipsAndTricks,
-  MWMUTMBookingPromo
+  MWMUTMBookingPromo,
+  MWMUTMCrownButton,
 };
diff --git a/iphone/Maps/Classes/CustomViews/MapViewControls/MWMMapViewControlsManager.mm b/iphone/Maps/Classes/CustomViews/MapViewControls/MWMMapViewControlsManager.mm
index 62b5408923..58d496b01a 100644
--- a/iphone/Maps/Classes/CustomViews/MapViewControls/MWMMapViewControlsManager.mm
+++ b/iphone/Maps/Classes/CustomViews/MapViewControls/MWMMapViewControlsManager.mm
@@ -306,7 +306,7 @@ extern NSString * const kAlohalyticsTapEventKey;
     BookmarksSubscriptionGoToCatalogViewController *successDialog =
     [[BookmarksSubscriptionGoToCatalogViewController alloc] initOnOk:^{
       [mapViewController dismissViewControllerAnimated:YES completion:nil];
-      [mapViewController openCatalogAnimated:YES utm:MWMUTMNone];
+      [mapViewController openCatalogAnimated:YES utm:MWMUTMCrownButton];
     } onCancel:^{
       [mapViewController dismissViewControllerAnimated:YES completion:nil];
     }];
@@ -500,7 +500,7 @@ extern NSString * const kAlohalyticsTapEventKey;
   MWMVoidBlock ok = ^{
     auto urlString = afterBooking.promoUrl;
     auto url = [NSURL URLWithString:urlString];
-    [MapViewController.sharedController openCatalogAbsoluteUrl:url animated:YES utm:MWMUTMNone];
+    [MapViewController.sharedController openCatalogAbsoluteUrl:url animated:YES utm:MWMUTMBookingPromo];
 
     [self.ownerController dismissViewControllerAnimated:YES completion:nil];
   };
diff --git a/iphone/Maps/UI/PlacePage/MWMPlacePageData.mm b/iphone/Maps/UI/PlacePage/MWMPlacePageData.mm
index 14c9610bbf..359443994b 100644
--- a/iphone/Maps/UI/PlacePage/MWMPlacePageData.mm
+++ b/iphone/Maps/UI/PlacePage/MWMPlacePageData.mm
@@ -933,7 +933,8 @@ NSString * const kUserDefaultsLatLonAsDMSKey = @"UserDefaultsLatLonAsDMS";
     };
     auto appInfo = AppInfo.sharedInfo;
     auto locale = appInfo.twoLetterLanguageId.UTF8String;
-    api->GetCityGallery(self.mercator, locale, UTM::PlacepageGallery, resultHandler, errorHandler);
+    //TODO: set correct UTM
+    api->GetCityGallery(self.mercator, locale, UTM::LargeToponymsPlacepageGallery, resultHandler, errorHandler);
   }
   
   if (self.refreshPromoCallback) {
diff --git a/map/framework.cpp b/map/framework.cpp
index 687e3fcb36..96b1222dfe 100644
--- a/map/framework.cpp
+++ b/map/framework.cpp
@@ -999,12 +999,12 @@ void Framework::FillInfoFromFeatureType(FeatureType & ft, place_page::Info & inf
                         : place_page::OpeningMode::PreviewPlus);
     info.SetSponsoredType(SponsoredType::PromoCatalogCity);
   }
-  else if (ftypes::IsPromoCatalogPoiChecker::Instance()(ft))
+  else if (ftypes::IsPromoCatalogSightseeingsChecker::Instance()(ft))
   {
     info.SetOpeningMode(m_routingManager.IsRoutingActive() || !GetPlatform().IsConnected()
                         ? place_page::OpeningMode::Preview
                         : place_page::OpeningMode::PreviewPlus);
-    info.SetSponsoredType(SponsoredType::PromoCatalogPoi);
+    info.SetSponsoredType(SponsoredType::PromoCatalogSightseeings);
   }
 
   FillLocalExperts(ft, info);
diff --git a/map/place_page_info.hpp b/map/place_page_info.hpp
index c90729ad11..2edcd493a0 100644
--- a/map/place_page_info.hpp
+++ b/map/place_page_info.hpp
@@ -46,7 +46,7 @@ enum class SponsoredType
   Partner,
   Holiday,
   PromoCatalogCity,
-  PromoCatalogPoi,
+  PromoCatalogSightseeings,
 };
 
 enum class LocalAdsStatus
diff --git a/map/promo_catalog_poi_checker.hpp b/map/promo_catalog_poi_checker.hpp
index 11b3f66a70..1bb7c7020a 100644
--- a/map/promo_catalog_poi_checker.hpp
+++ b/map/promo_catalog_poi_checker.hpp
@@ -10,17 +10,24 @@ namespace ftypes
 {
 class IsPromoCatalogPoiChecker : public BaseChecker
 {
-public:
-  DECLARE_CHECKER_INSTANCE(IsPromoCatalogPoiChecker);
-
-private:
-  IsPromoCatalogPoiChecker()
+protected:
+  IsPromoCatalogPoiChecker(promo::TypesList const & types)
   {
-    auto const & types = promo::GetPromoCatalogPoiTypes();
     for (auto const & type : types)
     {
       m_types.push_back(classif().GetTypeByPath(type));
     }
   }
 };
+
+class IsPromoCatalogSightseeingsChecker : public IsPromoCatalogPoiChecker
+{
+public:
+  DECLARE_CHECKER_INSTANCE(IsPromoCatalogSightseeingsChecker);
+
+private:
+  IsPromoCatalogSightseeingsChecker()
+    : IsPromoCatalogPoiChecker(promo::GetPromoCatalogSightseeingsTypes())
+  {}
+};
 }  // namespace ftypes
diff --git a/partners_api/ads_base.cpp b/partners_api/ads_base.cpp
index e6cd5d83af..9a51bb511d 100644
--- a/partners_api/ads_base.cpp
+++ b/partners_api/ads_base.cpp
@@ -23,7 +23,7 @@ Container::Container()
                        {"tourism", "resort"},
                        {"sponsored", "promo_catalog"}});
 
-  m_excludedTypes.Append(promo::GetPromoCatalogPoiTypes());
+  m_excludedTypes.Append(promo::GetPromoCatalogSightseeingsTypes());
 }
 
 void Container::AppendEntry(std::initializer_list<std::initializer_list<char const *>> && types,
diff --git a/partners_api/promo_catalog_types.cpp b/partners_api/promo_catalog_types.cpp
index 28af9920c5..7da2734ad8 100644
--- a/partners_api/promo_catalog_types.cpp
+++ b/partners_api/promo_catalog_types.cpp
@@ -2,7 +2,7 @@
 
 namespace
 {
-promo::TypesList kTypes = {
+promo::TypesList kSightseeingsTypes = {
   {"tourism", "gallery"},
   {"tourism", "museum"},
   {"amenity", "arts_centre"},
@@ -26,8 +26,8 @@ promo::TypesList kTypes = {
 
 namespace promo
 {
-TypesList const & GetPromoCatalogPoiTypes()
+TypesList const & GetPromoCatalogSightseeingsTypes()
 {
-  return kTypes;
+  return kSightseeingsTypes;
 }
 }  // namespace promo
diff --git a/partners_api/promo_catalog_types.hpp b/partners_api/promo_catalog_types.hpp
index 740b905742..14de0bb90a 100644
--- a/partners_api/promo_catalog_types.hpp
+++ b/partners_api/promo_catalog_types.hpp
@@ -5,5 +5,5 @@
 namespace promo
 {
 using TypesList = std::initializer_list<std::initializer_list<char const *>>;
-TypesList const & GetPromoCatalogPoiTypes();
+TypesList const & GetPromoCatalogSightseeingsTypes();
 }  // namespace promo
diff --git a/partners_api/utm.hpp b/partners_api/utm.hpp
index 58a7474562..10807685c6 100644
--- a/partners_api/utm.hpp
+++ b/partners_api/utm.hpp
@@ -11,10 +11,12 @@ enum class UTM : uint8_t
   BookmarksPageCatalogButton,
   ToolbarButton,
   DownloadMwmBanner,
-  PlacepageGallery,
+  LargeToponymsPlacepageGallery,
+  SightseeingsPlacepageGallery,
   DiscoveryPageGallery,
   TipsAndTricks,
-  BookingPromo
+  BookingPromo,
+  CrownButton,
 };
 
 inline std::string InjectUTM(std::string const & url, UTM utm)
@@ -35,9 +37,13 @@ inline std::string InjectUTM(std::string const & url, UTM utm)
     params.emplace_back("utm_medium", "banner");
     params.emplace_back("utm_campaign", "download_map_popup");
     break;
-  case UTM::PlacepageGallery:
+  case UTM::LargeToponymsPlacepageGallery:
     params.emplace_back("utm_medium", "gallery");
-    params.emplace_back("utm_campaign", "placepage_gallery");
+    params.emplace_back("utm_campaign", "large_toponyms_placepage_gallery");
+    break;
+  case UTM::SightseeingsPlacepageGallery:
+    params.emplace_back("utm_medium", "gallery");
+    params.emplace_back("utm_campaign", "sightseeings_placepage_gallery");
     break;
   case UTM::DiscoveryPageGallery:
     params.emplace_back("utm_medium", "gallery");
@@ -51,6 +57,10 @@ inline std::string InjectUTM(std::string const & url, UTM utm)
     params.emplace_back("utm_medium", "popup");
     params.emplace_back("utm_campaign", "bookingcom");
     break;
+  case UTM::CrownButton:
+    params.emplace_back("utm_medium", "button");
+    params.emplace_back("utm_campaign", "map_sponsored_button");
+    break;
   case UTM::None:
     return url;
   }