diff --git a/indexer/indexer_tests/search_string_utils_test.cpp b/indexer/indexer_tests/search_string_utils_test.cpp
index 94fe07f1ad..b5e24a972c 100644
--- a/indexer/indexer_tests/search_string_utils_test.cpp
+++ b/indexer/indexer_tests/search_string_utils_test.cpp
@@ -282,4 +282,9 @@ UNIT_TEST(NormalizeAndSimplifyString_Numero)
   TEST_EQUAL(NormalizeAndSimplifyStringUtf8("Area #One"), "area #one", ());
 }
 
+UNIT_TEST(NormalizeAndSimplifyString_Apostrophe)
+{
+  TEST_EQUAL(NormalizeAndSimplifyStringUtf8("Pop’s"), "pop's", ());
+}
+
 } // namespace search_string_utils_test
diff --git a/indexer/search_string_utils.cpp b/indexer/search_string_utils.cpp
index e525ce2309..270522a5e7 100644
--- a/indexer/search_string_utils.cpp
+++ b/indexer/search_string_utils.cpp
@@ -130,6 +130,10 @@ UniString NormalizeAndSimplifyString(std::string_view s)
       c = 'a';
       uniString.insert(uniString.begin() + (i++) + 1, 'e');
       break;
+    case 0x2018:  // ‘
+    case 0x2019:  // ’
+      c = '\'';
+      break;
     case 0x2116:  // №
       c = '#';
       break;