diff --git a/map/map.pro b/map/map.pro
index d962fb0d2c..8a576b8a8b 100644
--- a/map/map.pro
+++ b/map/map.pro
@@ -25,6 +25,7 @@ HEADERS += \
     gps_track_storage.hpp \
     gps_tracker.hpp \
     mwm_url.hpp \
+    place_page_info.hpp \
     styled_point.hpp \
     track.hpp \
     user_mark.hpp \
@@ -46,6 +47,7 @@ SOURCES += \
     gps_track_storage.cpp \
     gps_tracker.cpp \
     mwm_url.cpp \
+    place_page_info.cpp \
     styled_point.cpp \
     track.cpp \
     user_mark.cpp \
diff --git a/map/place_page_info.cpp b/map/place_page_info.cpp
new file mode 100644
index 0000000000..d8906d9f34
--- /dev/null
+++ b/map/place_page_info.cpp
@@ -0,0 +1,80 @@
+#include "place_page_info.hpp"
+
+#include "indexer/osm_editor.hpp"
+
+namespace place_page
+{
+char const * Info::kSubtitleSeparator = " • ";
+char const * Info::kStarSymbol = "★";
+char const * Info::kMountainSymbol = "▲";
+
+bool Info::IsFeature() const { return m_featureID.IsValid(); }
+bool Info::IsBookmark() const { return m_bac != MakeEmptyBookmarkAndCategory(); }
+bool Info::IsMyPosition() const { return m_isMyPosition; }
+bool Info::HasApiUrl() const { return !m_apiUrl.empty(); }
+bool Info::IsEditable() const { return m_isEditable; }
+bool Info::HasWifi() const { return GetInternet() == osm::Internet::Wlan; }
+string Info::FormatNewBookmarkName() const
+{
+  string const title = GetTitle();
+  if (title.empty())
+    return GetLocalizedType();
+  return title;
+}
+
+string Info::GetTitle() const
+{
+  string const defaultName = GetDefaultName();
+  if (m_customName.empty())
+    return defaultName;
+  if (defaultName.empty())
+    return m_customName;
+  if (m_customName == defaultName)
+    return m_customName;
+  return m_customName + "(" + defaultName + ")";
+}
+
+string Info::GetSubtitle() const
+{
+  vector<string> values;
+
+  // Type.
+  values.push_back(GetLocalizedType());
+
+  // Cuisines.
+  for (string const & cuisine : GetCuisines())
+    values.push_back(cuisine);
+
+  // Stars.
+  string const stars = FormatStars();
+  if (!stars.empty())
+    values.push_back(stars);
+
+  // Operator.
+  string const op = GetOperator();
+  if (!op.empty())
+    values.push_back(op);
+
+  // Elevation.
+  string const eleStr = GetElevation();
+  if (!eleStr.empty())
+    values.push_back(kMountainSymbol + eleStr);
+  if (HasWifi())
+    values.push_back(m_localizedWifiString);
+
+  return strings::JoinStrings(values, kSubtitleSeparator);
+}
+
+string Info::FormatStars() const
+{
+  string stars;
+  for (int i = 0; i < GetStars(); ++i)
+    stars.append(kStarSymbol);
+  return stars;
+}
+
+string Info::GetCustomName() const { return m_customName; }
+BookmarkAndCategory Info::GetBookmarkAndCategory() const { return m_bac; }
+string const & Info::GetApiUrl() const { return m_apiUrl; }
+void Info::SetMercator(m2::PointD const & mercator) { m_mercator = mercator; }
+}  // namespace place_page
diff --git a/map/place_page_info.hpp b/map/place_page_info.hpp
new file mode 100644
index 0000000000..4bb23503c7
--- /dev/null
+++ b/map/place_page_info.hpp
@@ -0,0 +1,67 @@
+#pragma once
+
+#include "map/bookmark.hpp"
+
+#include "indexer/feature_data.hpp"
+#include "indexer/feature_meta.hpp"
+#include "indexer/map_object.hpp"
+
+#include "geometry/latlon.hpp"
+#include "geometry/mercator.hpp"
+#include "geometry/point2d.hpp"
+
+#include "std/string.hpp"
+
+namespace place_page
+{
+class Info : public osm::MapObject
+{
+public:
+  static char const * kSubtitleSeparator;
+  static char const * kStarSymbol;
+  static char const * kMountainSymbol;
+
+  bool IsFeature() const;
+  bool IsBookmark() const;
+  bool IsMyPosition() const;
+  /// @returns true if Back API button should be displayed.
+  bool HasApiUrl() const;
+  /// @returns true if Edit Place button should be displayed.
+  bool IsEditable() const;
+
+  /// TODO: Support all possible Internet types in UI. @See MapObject::GetInternet().
+  bool HasWifi() const;
+
+  // TODO(AlexZ): Finish address refactoring.
+  //  AddressInfo GetAddress() const;
+
+  /// Should be used by UI code to generate cool name for new bookmarks.
+  // TODO: Tune new bookmark name. May be add address or some other data.
+  string FormatNewBookmarkName() const;
+
+  /// Convenient wrapper for feature's name and custom name.
+  string GetTitle() const;
+  /// Convenient wrapper for type, cuisines, elevation, stars, wifi etc.
+  string GetSubtitle() const;
+  /// @returns empty string or GetStars() count of ★ symbol.
+  string FormatStars() const;
+
+  string GetCustomName() const;
+  BookmarkAndCategory GetBookmarkAndCategory() const;
+  string const & GetApiUrl() const;
+
+  void SetMercator(m2::PointD const & mercator);
+
+  /// Comes from API, shared links etc.
+  string m_customName;
+  /// If not empty, bookmark is bound to this place page.
+  BookmarkAndCategory m_bac = MakeEmptyBookmarkAndCategory();
+  /// [Deep] link to open when "Back" button is pressed in a Place Page.
+  string m_apiUrl;
+  bool m_isMyPosition = false;
+  bool m_isEditable = false;
+
+  // TODO(AlexZ): Temporary solution. It's better to use a wifi icon in UI instead of text.
+  string m_localizedWifiString;
+};
+}  // namespace place_page