diff --git a/.gitignore b/.gitignore
index bbd9c04cff..bc975bd19f 100644
--- a/.gitignore
+++ b/.gitignore
@@ -16,7 +16,7 @@ data/*.mwm.osm2ft
 data/*.mwm.routing
 data/*.mwmmeta
 data/[!W]*.mwm
-data/hla*.dat
+data/local_ads*.dat
 
 # Compiled Python
 *.pyc
diff --git a/map/CMakeLists.txt b/map/CMakeLists.txt
index cd8d7d8509..198302b6f1 100644
--- a/map/CMakeLists.txt
+++ b/map/CMakeLists.txt
@@ -43,8 +43,8 @@ set(
   gps_track.hpp
   gps_tracker.cpp
   gps_tracker.hpp
-  hla_manager.cpp
-  hla_manager.hpp
+  local_ads_manager.cpp
+  local_ads_manager.hpp
   mwm_url.cpp
   mwm_url.hpp
   place_page_info.cpp
diff --git a/map/framework.cpp b/map/framework.cpp
index 49100905dd..ead18ca55f 100644
--- a/map/framework.cpp
+++ b/map/framework.cpp
@@ -276,9 +276,9 @@ TrafficManager & Framework::GetTrafficManager()
   return m_trafficManager;
 }
 
-HLAManager & Framework::GetHLAManager()
+LocalAdsManager & Framework::GetLocalAdsManager()
 {
-  return m_hlaManager;
+  return m_localAdsManager;
 }
 
 bool Framework::IsTrackingReporterEnabled() const
@@ -314,7 +314,7 @@ void Framework::OnViewportChanged(ScreenBase const & screen)
   m_currentModelView = screen;
 
   m_trafficManager.UpdateViewport(m_currentModelView);
-  m_hlaManager.UpdateViewport(m_currentModelView);
+  m_localAdsManager.UpdateViewport(m_currentModelView);
 
   if (m_viewportChanged != nullptr)
     m_viewportChanged(screen);
@@ -399,7 +399,7 @@ Framework::Framework()
   , m_trafficManager(bind(&Framework::GetMwmsByRect, this, _1), kMaxTrafficCacheSizeBytes,
                      // Note. |m_routingSession| should be declared before |m_trafficManager|.
                      m_routingSession)
-  , m_hlaManager(bind(&Framework::GetMwmsByRect, this, _1), bind(&Framework::GetMwmIdByName, this, _1))
+  , m_localAdsManager(bind(&Framework::GetMwmsByRect, this, _1), bind(&Framework::GetMwmIdByName, this, _1))
   , m_displacementModeManager([this](bool show) {
     int const mode = show ? dp::displacement::kHotelMode : dp::displacement::kDefaultMode;
     CallDrapeFunction(bind(&df::DrapeEngine::SetDisplacementMode, _1, mode));
@@ -506,7 +506,7 @@ Framework::Framework()
 Framework::~Framework()
 {
   m_trafficManager.Teardown();
-  m_hlaManager.Teardown();
+  m_localAdsManager.Teardown();
   DestroyDrapeEngine();
   m_model.SetOnMapDeregisteredCallback(nullptr);
 }
@@ -623,7 +623,7 @@ void Framework::OnCountryFileDownloaded(storage::TCountryId const & countryId, s
       rect = id.GetInfo()->m_limitRect;
   }
   m_trafficManager.Invalidate();
-  m_hlaManager.OnDownloadCountry(countryId);
+  m_localAdsManager.OnDownloadCountry(countryId);
   InvalidateRect(rect);
   m_searchEngine->ClearCaches();
 }
@@ -648,7 +648,7 @@ bool Framework::OnCountryFileDelete(storage::TCountryId const & countryId, stora
     m_model.DeregisterMap(platform::CountryFile(countryId));
     deferredDelete = true;
     m_trafficManager.OnMwmDelete(mwmId);
-    m_hlaManager.OnDeleteCountry(countryId);
+    m_localAdsManager.OnDeleteCountry(countryId);
   }
   InvalidateRect(rect);
 
@@ -1795,7 +1795,7 @@ void Framework::CreateDrapeEngine(ref_ptr<dp::OGLContextFactory> contextFactory,
 
   m_drapeApi.SetEngine(make_ref(m_drapeEngine));
   m_trafficManager.SetDrapeEngine(make_ref(m_drapeEngine));
-  m_hlaManager.SetDrapeEngine(make_ref(m_drapeEngine));
+  m_localAdsManager.SetDrapeEngine(make_ref(m_drapeEngine));
 
   benchmark::RunGraphicsBenchmark(this);
 }
@@ -1832,7 +1832,7 @@ void Framework::DestroyDrapeEngine()
   {
     m_drapeApi.SetEngine(nullptr);
     m_trafficManager.Teardown();
-    m_hlaManager.Teardown();
+    m_localAdsManager.Teardown();
     GpsTracker::Instance().Disconnect();
     m_drapeEngine.reset();
   }
diff --git a/map/framework.hpp b/map/framework.hpp
index 8db53b50db..d0b2c6ec1f 100644
--- a/map/framework.hpp
+++ b/map/framework.hpp
@@ -6,7 +6,7 @@
 #include "map/city_finder.hpp"
 #include "map/displacement_mode_manager.hpp"
 #include "map/feature_vec_model.hpp"
-#include "map/hla_manager.hpp"
+#include "map/local_ads_manager.hpp"
 #include "map/mwm_url.hpp"
 #include "map/place_page_info.hpp"
 #include "map/track.hpp"
@@ -177,7 +177,7 @@ protected:
 
   TrafficManager m_trafficManager;
 
-  HLAManager m_hlaManager;
+  LocalAdsManager m_localAdsManager;
 
   /// This function will be called by m_storage when latest local files
   /// is downloaded.
@@ -793,7 +793,7 @@ public:
 
   TrafficManager & GetTrafficManager();
 
-  HLAManager & GetHLAManager();
+  LocalAdsManager & GetLocalAdsManager();
 
   bool LoadTrafficEnabled();
   void SaveTrafficEnabled(bool trafficEnabled);
diff --git a/map/hla_manager.cpp b/map/local_ads_manager.cpp
similarity index 87%
rename from map/hla_manager.cpp
rename to map/local_ads_manager.cpp
index bd97566e90..7c83983eb2 100644
--- a/map/hla_manager.cpp
+++ b/map/local_ads_manager.cpp
@@ -1,4 +1,4 @@
-#include "map/hla_manager.hpp"
+#include "map/local_ads_manager.hpp"
 
 #include "drape_frontend/drape_engine.hpp"
 #include "drape_frontend/visual_params.hpp"
@@ -13,8 +13,8 @@
 
 namespace
 {
-std::string const kCampaignFile = "hla_campaigns.dat";
-std::string const kExpirationFile = "hla_expiration.dat";
+std::string const kCampaignFile = "local_ads_campaigns.dat";
+std::string const kExpirationFile = "local_ads_expiration.dat";
 auto constexpr kWWanUpdateTimeout = std::chrono::hours(12);
 
 std::vector<uint8_t> SerializeTimestamp(std::chrono::steady_clock::time_point ts)
@@ -48,17 +48,17 @@ std::string GetPath(std::string const & fileName)
 }
 }  // namespace
 
-HLAManager::HLAManager(GetMwmsByRectFn const & getMwmsByRectFn,
+LocalAdsManager::LocalAdsManager(GetMwmsByRectFn const & getMwmsByRectFn,
                        GetMwmIdByName const & getMwmIdByName)
   : m_getMwmsByRectFn(getMwmsByRectFn)
   , m_getMwmIdByNameFn(getMwmIdByName)
-  , m_thread(&HLAManager::ThreadRoutine, this)
+  , m_thread(&LocalAdsManager::ThreadRoutine, this)
 {
   CHECK(m_getMwmsByRectFn != nullptr, ());
   CHECK(m_getMwmIdByNameFn != nullptr, ());
 }
 
-HLAManager::~HLAManager()
+LocalAdsManager::~LocalAdsManager()
 {
 #ifdef DEBUG
   {
@@ -68,7 +68,7 @@ HLAManager::~HLAManager()
 #endif
 }
 
-void HLAManager::Teardown()
+void LocalAdsManager::Teardown()
 {
   {
     std::lock_guard<std::mutex> lock(m_mutex);
@@ -80,7 +80,7 @@ void HLAManager::Teardown()
   m_thread.join();
 }
 
-void HLAManager::SetDrapeEngine(ref_ptr<df::DrapeEngine> engine)
+void LocalAdsManager::SetDrapeEngine(ref_ptr<df::DrapeEngine> engine)
 {
   m_drapeEngine = engine;
   {
@@ -90,7 +90,7 @@ void HLAManager::SetDrapeEngine(ref_ptr<df::DrapeEngine> engine)
   }
 }
 
-void HLAManager::UpdateViewport(ScreenBase const & screen)
+void LocalAdsManager::UpdateViewport(ScreenBase const & screen)
 {
   auto connectionStatus = GetPlatform().ConnectionStatus();
   if (connectionStatus == Platform::EConnectionType::CONNECTION_NONE ||
@@ -104,7 +104,7 @@ void HLAManager::UpdateViewport(ScreenBase const & screen)
   if (mwms.empty())
     return;
 
-  // Request HLA campaigns.
+  // Request local ads campaigns.
   {
     std::lock_guard<std::mutex> lock(m_mutex);
 
@@ -147,7 +147,7 @@ void HLAManager::UpdateViewport(ScreenBase const & screen)
   }
 }
 
-void HLAManager::ThreadRoutine()
+void LocalAdsManager::ThreadRoutine()
 {
   std::string const campaignFile = GetPath(kCampaignFile);
   std::string const expirationFile = GetPath(kExpirationFile);
@@ -213,7 +213,7 @@ void HLAManager::ThreadRoutine()
   }
 }
 
-bool HLAManager::WaitForRequest(std::vector<Request> & campaignMwms)
+bool LocalAdsManager::WaitForRequest(std::vector<Request> & campaignMwms)
 {
   std::unique_lock<std::mutex> lock(m_mutex);
 
@@ -228,14 +228,14 @@ bool HLAManager::WaitForRequest(std::vector<Request> & campaignMwms)
   return true;
 }
 
-void HLAManager::OnDownloadCountry(std::string const & countryName)
+void LocalAdsManager::OnDownloadCountry(std::string const & countryName)
 {
   std::lock_guard<std::mutex> lock(m_mutex);
   m_campaigns.erase(countryName);
   m_expiration.erase(countryName);
 }
 
-void HLAManager::OnDeleteCountry(std::string const & countryName)
+void LocalAdsManager::OnDeleteCountry(std::string const & countryName)
 {
   std::lock_guard<std::mutex> lock(m_mutex);
   m_campaigns.erase(countryName);
@@ -244,14 +244,14 @@ void HLAManager::OnDeleteCountry(std::string const & countryName)
   m_condition.notify_one();
 }
 
-string HLAManager::MakeRemoteURL(MwmSet::MwmId const &mwmId) const
+string LocalAdsManager::MakeRemoteURL(MwmSet::MwmId const &mwmId) const
 {
   // TODO: build correct URL after server completion.
 
   return "http://172.27.15.68/campaigns.data";
 }
 
-std::vector<uint8_t> HLAManager::DownloadCampaign(MwmSet::MwmId const & mwmId) const
+std::vector<uint8_t> LocalAdsManager::DownloadCampaign(MwmSet::MwmId const & mwmId) const
 {
   platform::HttpClient request(MakeRemoteURL(mwmId));
   if (!request.RunHttpRequest() || request.ErrorCode() != 200)
@@ -260,7 +260,7 @@ std::vector<uint8_t> HLAManager::DownloadCampaign(MwmSet::MwmId const & mwmId) c
   return std::vector<uint8_t>(response.cbegin(), response.cend());
 }
 
-df::CustomSymbols HLAManager::DeserializeCampaign(std::vector<uint8_t> && rawData,
+df::CustomSymbols LocalAdsManager::DeserializeCampaign(std::vector<uint8_t> && rawData,
                                                   std::chrono::steady_clock::time_point timestamp)
 {
   df::CustomSymbols symbols;
@@ -276,7 +276,7 @@ df::CustomSymbols HLAManager::DeserializeCampaign(std::vector<uint8_t> && rawDat
   return symbols;
 }
 
-void HLAManager::ReadExpirationFile(std::string const & expirationFile)
+void LocalAdsManager::ReadExpirationFile(std::string const & expirationFile)
 {
   if (!GetPlatform().IsFileExistsByFullPath(expirationFile))
   {
@@ -299,7 +299,7 @@ void HLAManager::ReadExpirationFile(std::string const & expirationFile)
   }
 }
 
-void HLAManager::ReadCampaignFile(std::string const & campaignFile)
+void LocalAdsManager::ReadCampaignFile(std::string const & campaignFile)
 {
   if (!GetPlatform().IsFileExistsByFullPath(campaignFile))
   {
@@ -332,7 +332,7 @@ void HLAManager::ReadCampaignFile(std::string const & campaignFile)
   }
 }
 
-void HLAManager::SendSymbolsToRendering(df::CustomSymbols && symbols)
+void LocalAdsManager::SendSymbolsToRendering(df::CustomSymbols && symbols)
 {
   if (m_drapeEngine == nullptr)
   {
@@ -343,7 +343,7 @@ void HLAManager::SendSymbolsToRendering(df::CustomSymbols && symbols)
   m_drapeEngine->AddCustomSymbols(std::move(symbols));
 }
 
-void HLAManager::DeleteSymbolsFromRendering(MwmSet::MwmId const & mwmId)
+void LocalAdsManager::DeleteSymbolsFromRendering(MwmSet::MwmId const & mwmId)
 {
   if (m_drapeEngine != nullptr)
     m_drapeEngine->RemoveCustomSymbols(mwmId);
diff --git a/map/hla_manager.hpp b/map/local_ads_manager.hpp
similarity index 90%
rename from map/hla_manager.hpp
rename to map/local_ads_manager.hpp
index fd4acd006b..72b64d3115 100644
--- a/map/hla_manager.hpp
+++ b/map/local_ads_manager.hpp
@@ -23,16 +23,15 @@ namespace df
 class DrapeEngine;
 }  // namespace df
 
-// Hyper Local Ads (HLA) manager.
-class HLAManager final
+class LocalAdsManager final
 {
 public:
   using GetMwmsByRectFn = function<std::vector<MwmSet::MwmId>(m2::RectD const &)>;
   using GetMwmIdByName = function<MwmSet::MwmId(std::string const &)>;
 
-  HLAManager(GetMwmsByRectFn const & getMwmsByRectFn, GetMwmIdByName const & getMwmIdByName);
-  HLAManager(HLAManager && /* hlaManager */) = default;
-  ~HLAManager();
+  LocalAdsManager(GetMwmsByRectFn const & getMwmsByRectFn, GetMwmIdByName const & getMwmIdByName);
+  LocalAdsManager(LocalAdsManager && /* localAdsManager */) = default;
+  ~LocalAdsManager();
 
   void Teardown();
   void SetDrapeEngine(ref_ptr<df::DrapeEngine> engine);
diff --git a/map/map.pro b/map/map.pro
index d77cf3f23f..6cf25d1408 100644
--- a/map/map.pro
+++ b/map/map.pro
@@ -27,7 +27,7 @@ HEADERS += \
     gps_track_filter.hpp \
     gps_track_storage.hpp \
     gps_tracker.hpp \
-    hla_manager.hpp \
+    local_ads_manager.hpp \
     mwm_url.hpp \
     place_page_info.hpp \
     reachable_by_taxi_checker.hpp \
@@ -54,7 +54,7 @@ SOURCES += \
     gps_track_filter.cpp \
     gps_track_storage.cpp \
     gps_tracker.cpp \
-    hla_manager.cpp \
+    local_ads_manager.cpp \
     mwm_url.cpp \
     place_page_info.cpp \
     reachable_by_taxi_checker.cpp \