diff --git a/android/jni/com/mapswithme/maps/Framework.cpp b/android/jni/com/mapswithme/maps/Framework.cpp
index 7824113576..a04b506df6 100644
--- a/android/jni/com/mapswithme/maps/Framework.cpp
+++ b/android/jni/com/mapswithme/maps/Framework.cpp
@@ -726,9 +726,8 @@ extern "C"
     {
     case UserMark::Type::API:
       {
-        double lat, lon;
-        mark->GetLatLon(lat, lon);
-        CallOnApiPointActivatedListener(obj, CastMark<ApiMarkPoint>(mark), lat, lon);
+        ms::LatLon const ll = mark->GetLatLon();
+        CallOnApiPointActivatedListener(obj, CastMark<ApiMarkPoint>(mark), ll.lat, ll.lon);
         break;
       }
 
@@ -758,9 +757,8 @@ extern "C"
 
     case UserMark::Type::MY_POSITION:
       {
-        double lat, lon;
-        mark->GetLatLon(lat, lon);
-        CallOnMyPositionActivatedListener(obj, lat, lon);
+        ms::LatLon const ll = mark->GetLatLon();
+        CallOnMyPositionActivatedListener(obj, ll.lat, ll.lon);
         break;
       }
     case UserMark::Type::DEBUG_MARK:
diff --git a/geometry/latlon.hpp b/geometry/latlon.hpp
index 4ff650d745..dd9b30d834 100644
--- a/geometry/latlon.hpp
+++ b/geometry/latlon.hpp
@@ -13,6 +13,8 @@ class LatLon
 public:
   double lat, lon;
 
+  /// Does NOT initialize lat and lon. Allows to use it as a property of an ObjC class.
+  LatLon() = default;
   LatLon(double lat, double lon) : lat(lat), lon(lon) {}
 
   static LatLon Zero() { return LatLon(0., 0.); }
diff --git a/iphone/Maps/Classes/MWMPlacePageEntity.h b/iphone/Maps/Classes/MWMPlacePageEntity.h
index a22f27bf0a..4ad68d812e 100644
--- a/iphone/Maps/Classes/MWMPlacePageEntity.h
+++ b/iphone/Maps/Classes/MWMPlacePageEntity.h
@@ -45,9 +45,12 @@ typedef NS_ENUM (NSUInteger, MWMPlacePageEntityType)
 @property (nonatomic) int typeDescriptionValue;
 
 @property (nonatomic) BookmarkAndCategory bac;
-@property (nonatomic) m2::PointD point;
+@property (nonatomic) ms::LatLon ll;
 @property (weak, nonatomic) MWMPlacePageViewManager * manager;
 
+// Automatically checks if DMS format should be used.
+- (NSString *)coordinates;
+
 - (NSArray *)metadataTypes;
 - (NSArray *)metadataValues;
 - (void)enableEditing;
diff --git a/iphone/Maps/Classes/MWMPlacePageEntity.mm b/iphone/Maps/Classes/MWMPlacePageEntity.mm
index fd5bd99ddc..09af76c547 100644
--- a/iphone/Maps/Classes/MWMPlacePageEntity.mm
+++ b/iphone/Maps/Classes/MWMPlacePageEntity.mm
@@ -34,9 +34,7 @@ using feature::Metadata;
 - (void)configureWithUserMark:(UserMark const *)mark
 {
   UserMark::Type const type = mark->GetMarkType();
-  double x, y;
-  mark->GetLatLon(x, y);
-  self.point = m2::PointD(x, y);
+  self.ll = mark->GetLatLon();
 
   typedef UserMark::Type Type;
   switch (type)
@@ -110,9 +108,7 @@ using feature::Metadata;
   self.title = L(@"my_position");
   self.type = MWMPlacePageEntityTypeMyPosition;
   [self.metaTypes addObject:kPatternTypesArray.lastObject];
-  BOOL const isLatLonAsDMS = [[NSUserDefaults standardUserDefaults] boolForKey:kUserDefaultsLatLonAsDMSKey];
-  NSString * latLonStr = isLatLonAsDMS ? @(MeasurementUtils::FormatLatLonAsDMS(self.point.x, self.point.y, 2).c_str()): @( MeasurementUtils::FormatLatLon(self.point.x, self.point.y).c_str());
-  [self.metaValues addObject:latLonStr];
+  [self.metaValues addObject:[self coordinates]];
 }
 
 - (void)configureForApi:(ApiMarkPoint const *)apiMark
@@ -121,10 +117,7 @@ using feature::Metadata;
   self.title = @(apiMark->GetName().c_str());
   self.category = @(GetFramework().GetApiDataHolder().GetAppTitle().c_str());
   [self.metaTypes addObject:kPatternTypesArray.lastObject];
-  BOOL const isLatLonAsDMS = [[NSUserDefaults standardUserDefaults] boolForKey:kUserDefaultsLatLonAsDMSKey];
-  NSString * latLonStr = isLatLonAsDMS ? @(MeasurementUtils::FormatLatLonAsDMS(self.point.x, self.point.y, 2).c_str()) : @(MeasurementUtils::FormatLatLon(self.point.x, self.point.y).c_str());
-  latLonStr = isLatLonAsDMS ? @(MeasurementUtils::FormatLatLonAsDMS(self.point.x, self.point.y, 2).c_str()) : @(MeasurementUtils::FormatLatLon(self.point.x, self.point.y).c_str());
-  [self.metaValues addObject:latLonStr];
+  [self.metaValues addObject:[self coordinates]];
 }
 
 - (void)configureEntityWithMetadata:(Metadata const &)metadata addressInfo:(search::AddressInfo const &)info
@@ -221,10 +214,7 @@ using feature::Metadata;
   }
 
   [self.metaTypes addObject:kPatternTypesArray.lastObject];
-  BOOL const isLatLonAsDMS = [[NSUserDefaults standardUserDefaults] boolForKey:kUserDefaultsLatLonAsDMSKey];
-  NSString * latLonStr = isLatLonAsDMS ? @(MeasurementUtils::FormatLatLonAsDMS(self.point.x, self.point.y, 2).c_str()) : @( MeasurementUtils::FormatLatLon(self.point.x, self.point.y).c_str());
-  latLonStr = isLatLonAsDMS ? @(MeasurementUtils::FormatLatLonAsDMS(self.point.x, self.point.y, 2).c_str()) : @( MeasurementUtils::FormatLatLon(self.point.x, self.point.y).c_str());
-  [self.metaValues addObject:latLonStr];
+  [self.metaValues addObject:[self coordinates]];
 }
 
 - (NSArray *)metadataTypes
@@ -279,6 +269,13 @@ using feature::Metadata;
   }
 }
 
+- (NSString *)coordinates
+{
+  BOOL const useDMSFormat = [[NSUserDefaults standardUserDefaults] boolForKey:kUserDefaultsLatLonAsDMSKey];
+  return @((useDMSFormat ? MeasurementUtils::FormatLatLon(self.ll.lat, self.ll.lon).c_str()
+                         : MeasurementUtils::FormatLatLonAsDMS(self.ll.lat, self.ll.lon, 2).c_str()));
+}
+
 #pragma mark - Bookmark editing
 
 - (NSString *)bookmarkCategory
diff --git a/iphone/Maps/Classes/MWMPlacePageInfoCell.mm b/iphone/Maps/Classes/MWMPlacePageInfoCell.mm
index 50619edc54..7899c61705 100644
--- a/iphone/Maps/Classes/MWMPlacePageInfoCell.mm
+++ b/iphone/Maps/Classes/MWMPlacePageInfoCell.mm
@@ -113,10 +113,11 @@ extern NSString * const kUserDefaultsLatLonAsDMSKey;
     return;
   NSUserDefaults * defaults = [NSUserDefaults standardUserDefaults];
   BOOL const showLatLonAsDMS = [defaults boolForKey:kUserDefaultsLatLonAsDMSKey];
-  m2::PointD const point = self.currentEntity.point;
-  [self.textContainer setText:@((showLatLonAsDMS ? MeasurementUtils::FormatLatLon(point.x, point.y).c_str() : MeasurementUtils::FormatLatLonAsDMS(point.x, point.y, 2).c_str()))];
   [defaults setBool:!showLatLonAsDMS forKey:kUserDefaultsLatLonAsDMSKey];
   [defaults synchronize];
+
+  // @NOTE: coordinates method depends on kUserDefaultsLatLonAsDMSKey value above.
+  [self.textContainer setText:[self.currentEntity coordinates]];
 }
 
 - (void)longTap:(UILongPressGestureRecognizer *)sender
diff --git a/iphone/Maps/Classes/MWMPlacePageViewManager.mm b/iphone/Maps/Classes/MWMPlacePageViewManager.mm
index 74a3cc678d..77ea499b07 100644
--- a/iphone/Maps/Classes/MWMPlacePageViewManager.mm
+++ b/iphone/Maps/Classes/MWMPlacePageViewManager.mm
@@ -251,7 +251,7 @@ typedef NS_ENUM(NSUInteger, MWMPlacePageManagerState)
   [Alohalytics logEvent:kAlohalyticsTapEventKey withValue:@"ppShare"];
   MWMPlacePageEntity * entity = self.entity;
   NSString * title = entity.bookmarkTitle ? entity.bookmarkTitle : entity.title;
-  CLLocationCoordinate2D const coord = CLLocationCoordinate2DMake(entity.point.x, entity.point.y);
+  CLLocationCoordinate2D const coord = CLLocationCoordinate2DMake(entity.ll.lat, entity.ll.lon);
   MWMActivityViewController * shareVC =
       [MWMActivityViewController shareControllerForLocationTitle:title
                                                         location:coord
diff --git a/map/framework.cpp b/map/framework.cpp
index 6300fc0632..5a574cf242 100644
--- a/map/framework.cpp
+++ b/map/framework.cpp
@@ -1859,10 +1859,10 @@ UserMark const * Framework::OnTapEventImpl(m2::PointD pxPoint, bool isLong, bool
   {
     search::AddressInfo info;
     info.m_name = m_stringsBundle.GetString("my_position");
-    MyPositionMarkPoint * myPostition = UserMarkContainer::UserMarkForMyPostion();
-    myPostition->SetInfo(info);
+    MyPositionMarkPoint * myPosition = UserMarkContainer::UserMarkForMyPostion();
+    myPosition->SetInfo(info);
 
-    return myPostition;
+    return myPosition;
   }
 
   df::VisualParams const & vp = df::VisualParams::Instance();
@@ -1957,9 +1957,8 @@ string Framework::GenerateApiBackUrl(ApiMarkPoint const & point)
   string res = m_ParsedMapApi.GetGlobalBackUrl();
   if (!res.empty())
   {
-    double lat, lon;
-    point.GetLatLon(lat, lon);
-    res += "pin?ll=" + strings::to_string(lat) + "," + strings::to_string(lon);
+    ms::LatLon const ll = point.GetLatLon();
+    res += "pin?ll=" + strings::to_string(ll.lat) + "," + strings::to_string(ll.lon);
     if (!point.GetName().empty())
       res += "&n=" + UrlEncode(point.GetName());
     if (!point.GetID().empty())
diff --git a/map/map_tests/mwm_url_tests.cpp b/map/map_tests/mwm_url_tests.cpp
index 08d758aa79..006aa22871 100644
--- a/map/map_tests/mwm_url_tests.cpp
+++ b/map/map_tests/mwm_url_tests.cpp
@@ -48,9 +48,8 @@ namespace
     int GetApiVersion() const { return m_api.GetApiVersion(); }
     bool TestLatLon(int index, double lat, double lon) const
     {
-      double tLat, tLon;
-      GetMark(index)->GetLatLon(tLat, tLon);
-      return my::AlmostEqualULPs(tLat, lat) && my::AlmostEqualULPs(tLon, lon);
+      ms::LatLon const ll = GetMark(index)->GetLatLon();
+      return my::AlmostEqualULPs(ll.lat, lat) && my::AlmostEqualULPs(ll.lon, lon);
     }
 
     bool TestName(int index, string const & name) const
diff --git a/map/user_mark.cpp b/map/user_mark.cpp
index d1f935eb6a..852fe28e08 100644
--- a/map/user_mark.cpp
+++ b/map/user_mark.cpp
@@ -56,18 +56,16 @@ UserMarkContainer const * UserMark::GetContainer() const
   return m_container;
 }
 
-void UserMark::GetLatLon(double & lat, double & lon) const
+ms::LatLon UserMark::GetLatLon() const
 {
-  lon = MercatorBounds::XToLon(m_ptOrg.x);
-  lat = MercatorBounds::YToLat(m_ptOrg.y);
+  return MercatorBounds::ToLatLon(m_ptOrg);
 }
 
 void UserMark::FillLogEvent(UserMark::TEventContainer & details) const
 {
-  double lat, lon;
-  GetLatLon(lat, lon);
-  details.emplace("lat", strings::to_string(lat));
-  details.emplace("lon", strings::to_string(lon));
+  ms::LatLon const ll = GetLatLon();
+  details.emplace("lat", strings::to_string(ll.lat));
+  details.emplace("lon", strings::to_string(ll.lon));
   details.emplace("markType", ToString(GetMarkType()));
 }
 
diff --git a/map/user_mark.hpp b/map/user_mark.hpp
index d9948a0703..b1a5701a60 100644
--- a/map/user_mark.hpp
+++ b/map/user_mark.hpp
@@ -6,6 +6,7 @@
 
 #include "indexer/feature.hpp"
 
+#include "geometry/latlon.hpp"
 #include "geometry/point2d.hpp"
 
 #include "base/macros.hpp"
@@ -46,7 +47,7 @@ public:
   ///////////////////////////////////////////////////////
 
   UserMarkContainer const * GetContainer() const;
-  void GetLatLon(double & lat, double & lon) const;
+  ms::LatLon GetLatLon() const;
   virtual Type GetMarkType() const = 0;
   virtual unique_ptr<UserMarkCopy> Copy() const = 0;
   // Need it to calculate POI rank from all taps to features via statistics.