diff --git a/map/bookmark_manager.cpp b/map/bookmark_manager.cpp
index eed5b2778c..aa86a8d964 100644
--- a/map/bookmark_manager.cpp
+++ b/map/bookmark_manager.cpp
@@ -47,6 +47,8 @@
 
 #include "3party/Alohalytics/src/alohalytics.h"
 
+#include "private.h"
+
 using namespace std::placeholders;
 
 namespace
@@ -3737,7 +3739,7 @@ void BookmarkManager::CheckExpiredCategories(CheckExpiredCategoriesHandler && ha
       for (auto const & category : m_categories)
       {
         if (category.second->GetServerId() == s)
-          m_expiredCategories.emplace_back(category.first);
+          m_expiredCategories.emplace_back(category.first, category.second->GetServerId());
       }
     }
     if (handler)
@@ -3755,8 +3757,19 @@ void BookmarkManager::DeleteExpiredCategories()
     return;
 
   auto session = GetEditSession();
-  for (auto const markGroupId : m_expiredCategories)
-    DeleteBmCategory(markGroupId);
+  std::string serverIds;
+  for (auto const & [id, serverId] : m_expiredCategories)
+  {
+    DeleteBmCategory(id);
+
+    serverIds += serverIds.empty() ? "" : "," + serverId;
+  }
+
+  auto const now = GetPlatform().GetMarketingService().GetPushWooshTimestamp();
+  GetPlatform().GetMarketingService().SendPushWooshTag(marketing::kSubscriptionContentDeleted, now);
+
+  alohalytics::Stats::Instance().LogEvent("InAppPurchase_Content_deleted",
+      {{"vendor", BOOKMARKS_SUBSCRIPTION_VENDOR}, {"purchases", serverIds}});
 }
 
 void BookmarkManager::ResetExpiredCategories()
diff --git a/map/bookmark_manager.hpp b/map/bookmark_manager.hpp
index 32b41f24e2..35040d7d66 100644
--- a/map/bookmark_manager.hpp
+++ b/map/bookmark_manager.hpp
@@ -867,7 +867,15 @@ private:
   };
   std::map<std::string, RestoringCache> m_restoringCache;
 
-  std::vector<kml::MarkGroupId> m_expiredCategories;
+  struct ExpiredCategory
+  {
+    ExpiredCategory(kml::MarkGroupId id, std::string const & serverId)
+      : m_id(id), m_serverId(serverId) {}
+
+    kml::MarkGroupId m_id;
+    std::string m_serverId;
+  };
+  std::vector<ExpiredCategory> m_expiredCategories;
 
 
   struct Properties
diff --git a/platform/marketing_service.cpp b/platform/marketing_service.cpp
index d7163df598..d5edefe1ee 100644
--- a/platform/marketing_service.cpp
+++ b/platform/marketing_service.cpp
@@ -36,6 +36,7 @@ char const * const kSubscriptionBookmarksSightsDisabled =
   "bookmark_catalog_subscription_city_disabled";
 char const * const kRemoveAdsSubscriptionEnabled = "remove_ads_subscription_enabled";
 char const * const kRemoveAdsSubscriptionDisabled = "remove_ads_subscription_disabled";
+char const * const kSubscriptionContentDeleted = "bookmark_catalog_subscription_content_deleted";
 
 // Events.
 char const * const kDownloaderMapActionFinished = "Downloader_Map_action_finished";
diff --git a/platform/marketing_service.hpp b/platform/marketing_service.hpp
index 2ceffb637a..d3e5bc015f 100644
--- a/platform/marketing_service.hpp
+++ b/platform/marketing_service.hpp
@@ -36,6 +36,7 @@ extern char const * const kSubscriptionBookmarksSightsEnabled;
 extern char const * const kSubscriptionBookmarksSightsDisabled;
 extern char const * const kRemoveAdsSubscriptionEnabled;
 extern char const * const kRemoveAdsSubscriptionDisabled;
+extern char const * const kSubscriptionContentDeleted;
 
 // Events.
 extern char const * const kDownloaderMapActionFinished;